report: Time With Apps growing but collection of Apps Used just isn’t

while time spent with apps has grown dramatically, the selection of apps used by people on a month-to-month basis has now not. That’s in step with new data released by way of Nielsen.

The dimension firm says month-to-month time with cellular apps, “has increased from 23 hours and two minutes in fourth-quarter 2012 to 37 hours and 28 minutes in fourth-quarter 2014—a sixty three p.c rise in two years.” on the other hand Nielsen additionally explains that more than 70 % of app usage is focused in the prime 200 apps.

the common US smartphone owner uses just under 27 apps monthly, a determine that has been slightly steady during the last two years in step with Nielsen. the company adds that men use quite more apps monthly (27.2 vs. 26.3) while women spend roughly an hour extra monthly in apps.

African-american citizens use more apps per month on reasonable and spend more time with them than different ethnic teams, consistent with Nielsen. by contrast, Whites use the fewest choice of apps and spend the least amount of time in them.

Nielsen defined that leisure video and gaming have been the categories mostly using increased monthly app utilization and time spent. A previous comScore analysis discovered that cellular was once taking pictures roughly 60 percent of all digital media time, with apps seeing virtually ninety p.c of that usage.

the picture offered through the Nielsen and previous comScore data is one in every of in-teams and out-groups. in case your app is one chosen via customers (and not deserted) there are significant advantages. on the other hand it’s very challenging to turn out to be a type of “chosen apps.” developers, retailers, publishers and types that don’t consider carefully about the use circumstances and value delivered via their apps are therefore largely losing their time.

about the creator

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a non-public blog, Screenwerk, about connecting the dots between digital media and actual-world client behavior. he’s also VP of technique and Insights for the native Search association. apply him on Twitter or to find him at Google+.

(Some photography used under license from Shutterstock.com.)