report: Video ads are coming to Pinterest
Pinterest is trying out video advertisements to a small subset of users.
Your Pinterest expertise is ready to get richer and more interactive — with video commercials, that is. Video ads had been a consideration for the corporate for almost a year, with the launch of Cinematic Pins in may of 2015. Digiday reviews that a small team of users are being given the ability to check video ads on the picture-sharing platform. the corporate can also be trying out the video advert product internally.
Sources are saying that the movies autoplay when a consumer stops scrolling over them. the suitable video length is still being determined.
The video advertisements won’t replace Cinematic Pins and is supposed to complement them, the Digiday file states.
Video has been gaining super momentum, with facebook seeing a hundred million hours of video watched a day, and lots of brands and publishers were capitalizing on this, as smartly. Pinterest is unquestionably in a superb place to attract advertisers with its inclusion of video advertisements to its paid media activations.
(Some images used underneath license from Shutterstock.com.)
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