document: We Now Spend extra Time On cell devices Than television

Apps are using the increase in time spent on cellular units.

  users spent more time on mobile devices than staring at tv for the primary time last quarter. That’s in keeping with new insights from Flurry, the mobile ad network now owned by Yahoo. Time spent on mobile devices the U.S. elevated 9.three p.c in the past 9 months from 2 hours and forty two minutes to 2 hours and fifty seven minutes, while television usage remained flat at 2 hours and forty eight minutes. mobile usage was once app driven, as time spent on the cellular web remained flat. the expansion came not from the highest 25 apps (as ranked through comScore), however from apps that aren’t necessarily blockbusters. Flurry found that time spent within the high 25 apps grew by means of 1 % in the past 9 months, whereas the remainder apps noticed usage time elevate by means of 21 percent. rather than seeing consolidation taking over the app ecosystem, Flurry says “impartial builders have survived makes an attempt with the aid of huge gamers to consolidate the ecosystem” and are flourishing. There at the moment are some 590,000 functions on the Flurry community in one hundred eighty nations, the company says.   advertising Land – internet advertising and marketing information, methods & tips

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