Revlon’s #LoveIsOn Interactive advert Lets folks Create Animated Valentine’s Day Gifs for his or her loved ones

As part of its ongoing #LoveIsOn campaign, Revlon has launched a distinct, Valentine’s-Day merchandising which allows an individual to create a unique, personalized Valentine’s Day animated reward for his or her loved one.

In an expandable advert served in the course of the Google display network, someone can create a Valentine’s Day card through choosing a favorite Revlon extremely HD lipstick, upload a picture of themselves or their friend, see a kiss positioned on their cheek, and animated hearts fall like snow.

as soon as created, the card is shareable to a person’s Instagram as an mp4 film or to fb, Twitter, Google+,  and immediately through electronic mail as an animated gif.

here’s one I created:

whereas the advert is being served throughout the Google display community, it can be seen in motion on Revlon’s #LoveIsOn page. simply click “send Your Love A Valentine.Gif.” this is what the overlay advert looks like:

Of the Google partnership, Revlon SVP of global advertising Martine Williamson said:

“once we started the Love Is On motion, we knew that Valentine’s Day would be the most important date for Revlon as it is a global party of affection,” stated Martine Williamson, SVP of world advertising for Revlon shade Cosmetics. “Working with Google on this revolutionary .GIF is the best vehicle to unfold the Love Is On message in a personalised and unique method.”

Revlon selling the Valentine’s Day effort on Twitter and fb:

right here’s a card Kristen Cavallari created for her man:

here’s the video which launched the #LoveIsOn mother or father marketing campaign again in November. It’s garnered 8.6 million views for the reason that then.

about the author

Steve corridor

Steve corridor is a advertising skilled, publisher, writer, neighborhood supervisor, photographer and all-round lover of promotion.