Tampa-based Roger West Creative & Code has named Tim Peyton director of digital strategy, making him responsible for all of the agency’s paid and organic digital marketing.

Peyton, who joins from Lever Interactive, where he was senior media director, has more than a decade of digital marketing and analytics experience, and Roger West Founder-CEO Michael Westafer singles out growing client demand for paid media and lead generation services for his appointment.

“Tim brings a winning combination of tactical industry knowledge, a strategic approach to digital marketing, and the ability to help clients understand and make data-driven decisions about their investments,” Westafer states, adding, “Paid media management is one of our fastest growing services, and our clients will truly benefit from having him as a trusted business partner.”