Sagmeister & Walsh carry Roy Lichtenstein To lifestyles

although the remaining time we heard from them, they had been bare and covered in cockroaches, Stefan Sagmeister and Jessica Walsh of Sagmeister & Walsh don’t seem to be all the time rolling around in squalor. if truth be told, their newest campaign for heart East department store Aizone is about as a ways from grimy as which you can get: to advertise the shop’s gadgets, they’ve taken enjoyable and frantic pop art sensibilities and brought it to a few-D lifestyles.

in keeping with Walsh, the speculation for the marketing campaign got here from the idea of taking an art fashion that is usually trapped on paper and making use of it to the actual world.

“the speculation began after we had been thinking of the concept of a painting or illustration and how routinely illustrators attempt to imitate truth in a 2-D type,” explains Walsh. “So we puzzled, what if we flipped the script, and in reality made a three-dimensional setting seem like an illustration.”

inspired by way of the artwork of Roy Lichtenstein, Sagmeister & Walsh’s Aizone campaign uses vivid fluorescents, bold geometrical varieties, and so much and a variety of pass-hatches and polka dots. even supposing a number of the merchandise within the shots are ones that Aizone actually sells, they’re contrasted by way of brightly coloured papercraft props of vegetation, lemonade pitchers, vases, and extra.

the end result is one thing like a comic book strip sprung to life. in addition to numerous promotional photographs, Sagmeister & Walsh also did a adorable series of stop-motion advertisements, featuring Aizone products animated in a pop-art style. you can test them out here.