Samsung Wastes Landmark Yves Béhar Partnership On TVs

This week at the shopper Electronics convey, Samsung unveiled a large television named the S9W (to no shock) that was designed by using Yves Béhar’s Fuseproject (a huge surprise).

by no means prior to has a tv manufacturer enlisted an important designer to craft a tv set—not publicly as a minimum. And in keeping with the clicking liberate, the S9W marks the beginning of a “lengthy-time period partnership” between Fuseproject and Samsung to “shift our paradigm of the tv from one thing that needs to be hidden to a bit of artwork that calls for formal presentation, and televisions that create the most stunning, magical, self sufficient, and immersive experiences that you can think of.”

Samsung indicators Yves Béhar, and all they do is launch a new tv. What a waste.

Now look, there’s nothing flawed with the S9W. It’s an awfully good television, with a cinema-extensive, curved, eighty two-inch display that sits atop a sculptural cube pedestal. Electronics are if truth be told hidden inside the block to scale back reveal depth—a trick used by early flatscreen iMacs—and the effect is truly lovely nice. If it’s good to discover a delicate option to manage cords, a suite-high field, a Blu-ray participant, and possibly some audio system, it’s straightforward to imagine the S9W as the center-piece of a high-end dwelling theater device in a modernist front room.

however even still, what a waste.

I imply, consider it. You’re Samsung. You’ve been copying Apple design for some time, found some success doing it, acquired in bother a bit of for doing it, and now to find yourself doubtlessly shedding marketshare to a competitor copying your replica Apple strategy cheaper and quicker. so you look around for a solution to purchase your method out. and also you find Yves Béhar.

great rating. Yves Béhar is the closest factor industrial design has to a family title (out of doors the walls of Cupertino, at least). His studio, Fuseproject, is in the back of massive hit, landmark products which embrace Jawbone’s line of headsets, moveable speakers, and fitness trackers; the SodaStream family water carbonator; the Ouya sport console; the loopy cup that may determine the liquid inside; and the the OLPC pc. He runs a rare workshop that can develop into electronics into approachable, even lustable, appliances. And he’s not a one-trick pony, making him the most effective match for Samsung, which competes in televisions, smartphones, home home equipment, and wearables.

Of all these sectors of industry, on the other hand, televisions are probably the most unattainable to disrupt with design because their parameters are so set. as a result of the nature of broadcast tv and film, a tv needs to be a rectangle with video within it. you can curve the rectangle, and you could position it on a pedestal like art, however that’s about it. And that’s why, as a lot as manufacturers like Samsung will go on and on at CES press conferences that they’ve put so much design emphasis on their TVs—now in purple! now with a thinner bezel!—all journalists and consumers really care about is the ratio of picture dimension, to picture high quality, to worth. as a result of more than maybe any product in the marketplace, the ultimate television design would really be no tv at all. (We name that resolution a projector! And we’d all use them more if the picture high quality and installation could reconcile with our domestic life higher.)

I’d love to consume my phrases on this, and to observe Béhar blow us away with the next Fuseproject/Samsung collaboration; to validate the counterpoint that TVs are traditionally a low-margin product, and that’s just the form of product class that design can swoop into, reinvent, and charge a top rate for in return (again, see what Apple did in computer systems, media avid gamers, and phones).

however if you happen to’re Samsung, and you woo Béhar for a long-term partnership, get that guy to check out your hideous smartwatch line, or your me-too Galaxy smartphones. Get him to reskin Android to feel different and empowering on your devices. advance novel interactions throughout your portfolio of products that makes the logo name “Samsung” resonate with consumers like Sony once did or Apple does now.

want to be aware of why Apple by no means made a tv so that you can replica, Samsung? because design can’t win at TVs. make a choice your battles more wisely.

This week on the consumer Electronics exhibit, Samsung unveiled a giant tv named the S9W (to no shock) that used to be designed via Yves Béhar’s Fuseproject (a huge shock).

never earlier than has a television producer enlisted an incredible clothier to craft a television set—no longer publicly as a minimum. And in step with the click release, the S9W marks the start of a “lengthy-term partnership” between Fuseproject and Samsung to “shift our paradigm of the tv from one thing that must be hidden to a piece of artwork that calls for formal presentation, and televisions that create the most stunning, magical, self sufficient, and immersive experiences imaginable.”

Samsung signs Yves Béhar, and all they do is launch a new television. What a waste.

Now appear, there’s nothing flawed with the S9W. It’s a very good television, with a cinema-vast, curved, 82-inch reveal that sits atop a sculptural dice pedestal. Electronics are if truth be told hidden throughout the block to cut back display depth—a trick utilized by early flatscreen iMacs—and the effect is truly beautiful good. If that you must find a subtle way to handle cords, a collection-top box, a Blu-ray player, and perhaps some speakers, it’s straightforward to imagine the S9W as the center piece of a high-finish residence theater system in a modernist front room.

but even still, what a waste.

I mean, take into consideration it. You’re Samsung. You’ve been copying Apple design for a while, discovered some success doing it, got in bother a little for doing it, and now to find your self probably dropping marketshare to a competitor copying your replica Apple technique cheaper and faster. so that you go searching for an answer to purchase your means out. and you find Yves Béhar.

nice ranking. Yves Béhar is the closest factor industrial design has to a household identify (outdoor the partitions of Cupertino, at the least). His studio, Fuseproject, is behind huge hit, landmark merchandise which embrace Jawbone’s line of headsets, moveable audio system, and fitness trackers; the SodaStream family water carbonator; the Ouya sport console; the crazy cup that can identify the liquid inside of; and the the OLPC pc. He runs a uncommon workshop that can grow to be electronics into approachable, even lustable, home equipment. And he’s no longer a one-trick pony, making him the perfect fit for Samsung, which competes in televisions, smartphones, dwelling appliances, and wearables.

Of all these sectors of trade, alternatively, televisions are essentially the most impossible to disrupt with design as a result of their parameters are so set. as a result of the character of broadcast television and film, a tv needs to be a rectangle with video within it. that you may curve the rectangle, and which you can situation it on a pedestal like artwork, however that’s about it. And that’s why, as much as manufacturers like Samsung will go on and on at CES press conferences that they’ve put a lot design emphasis on their TVs—now in pink! now with a thinner bezel!—all journalists and consumers in reality care about is the ratio of image dimension, to image high quality, to price. as a result of greater than perhaps any product on the market, the final word television design would really be no tv in any respect. (We call that answer a projector! And we’d all use them more if the image high quality and installation might reconcile with our domestic life better.)

I’d love to devour my words on this, and to look at Béhar blow us away with the next Fuseproject/Samsung collaboration; to validate the counterpoint that TVs are traditionally a low-margin product, and that’s simply the type of product category that design can swoop into, reinvent, and cost a top class for in return (again, see what Apple did in computers, media gamers, and phones).

however for those who’re Samsung, and also you woo Béhar for a long-term partnership, get that guy to take a look at your hideous smartwatch line, or your me-too Galaxy smartphones. Get him to reskin Android to really feel unique and empowering in your devices. increase novel interactions across your portfolio of merchandise that makes the emblem name “Samsung” resonate with customers like Sony as soon as did or Apple does now.

want to be aware of why Apple never made a television for you to replica, Samsung? as a result of design can’t win at TVs. choose your battles more wisely.