San Diego Zoo Takes Southern Californians On Safari with out Leaving The State
the arena-trendy zoo promotes itself to parents inside using distance with a stunt and promoting reinforce.
in an effort to exhibit Southern California residents that they don’t must fly around the world to expertise a safari — when the San Diego Zoo Safari Park is correct in their very own back yard — M&C Saatchi LA created a street advertising effort referred to as “Safaris Departing day-to-day.”
The agency tricked out a vehicle to seem like a realistic safari automobile and then requested Southern Californians in the event that they’d wish to get in and revel in a safari.
Of the stunt, M&C Saatchi LA executive ingenious Director James Bray mentioned:
“We assumed that if we stopped random people on the streets and invited them to move on safari that they’d look at us as if we had three heads. they usually did. however that used to be the point. the reality of the whole position is reasonably surprising.”
those Southern Californians who decided to go on the safari have been treated to a seek advice from to the Park to embark on vary of safaris — from a Caravan Safari bringing them head to head with giraffes to a at the back of-the-Scenes Safari permitting them at hand-feed birds of prey.
There was additionally the chance to expertise a sleepover on the Park — the Park’s Roar & Snore Safari.
The stunt and the video above are supported with the aid of on-line and offline media together with print and digital show throughout Southern California.
A digital video “teaser” will run as pre-roll on YouTube, encouraging viewers to look the rest of the story in a YouTube play list. Radio and OOH will run in the higher l. a. and San Diego markets, and social media will consist of fb, Twitter and YouTube process.
The San Diego Zoo is promoting the video on its fb web page and Twitter feeds:
The video has been seen 16.243 occasions, liked 1,627 instances and shared 310 times. On YouTube, the video has been viewed simply over 2,000 instances.
Some opinions expressed on this article could also be these of a guest author and now not essentially advertising Land. team of workers authors are listed right here.
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