See the new “Curvy” Barbie

Mattel hopes the new tall, petite, and curvy dolls will raise slumping sales.

by means of Jessica Hullinger

January 28, 2016

Barbie is getting a makeover. as of late, toy maker Mattel unveiled three new our bodies for the enduring doll: tall, petite, and curvy. The exchange comes following slumping gross sales for the 57-yr-old toy—from 2012 to 2014, Barbie sales dropped 20%, and in 2014, Lego surpassed Mattel as the largest toy firm in the world.

while the company is not putting off the unique doll—she’ll still be offered alongside the brand new designs—the corporate hopes the brand new body sorts will reflect as of late’s altering beauty beliefs. the normal Barbie, along with her just about non-existent waist and impossible proportions, has been an increasing number of criticized for selling an unrealistic physique picture. last year Mattel also brought new pores and skin tones and hair colour options for the doll.

the brand new dolls go on sale these days.