Seismic buys Percolate, expands content planning tools

Sales enablement and content management platform Seismic has acquired Percolate, a campaign planning and orchestration solution for content marketing. The acquisition will expand Seismic’s offerings, giving clients access to content marketing implementation and planning tools across various channels, including email and social. Financial terms of the deal were not disclosed.

Why we should care

By bringing Percolate’s content capabilities into the fold, Seismic is building out its platform to go beyond sales enablement. The platform already offered content asset management capabilities prior to the acquistion, but now Seismic will be able to deliver more sophisticated tools that help streamline content planning, creation and distribution processes — giving sales teams a more robust tool for nurturing and managing leads.

More on the news

• Percolate’s CEO Randy Wootton said that by combining with Seismic, Percolate would be able to, “Provide even more capability to our customer base and more value to the marketing ecosystem.”
• Percolate was founded in 2011 by Noah Brier and James Gross.
• Seismic, which was founded in 2010, is headquartered in San Diego with offices in North America, Europe, and Australia.

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.