Self-service Programmatic Platform For Advertisers On Any budget
by Sara Guaglione, (October 19, 2015)
Adadyn announced these days the launch of its self-service programmatic platform, geared toward drawing in advertisers on “any price range,” CEO and founder Kiran Gopinath said.
Gopinath advised real-Time daily in an e mail that the platform is aimed at three sorts of entrepreneurs, namely: conservative budgets or small groups; wanting to discover programmatic solutions; search advertising backgrounds, in particular in the commute and retail industries.
Adadyn totes a simple, self-carrier consumer interface that permits entrepreneurs to tackle programmatic with out hanging down minimum advert spend necessities or month-to-month prices.
“for many users who are exploring programmatic for the first time, this brings various freedom and flexibility to the consumer when there are not any monetary constraints,” Gopinath mentioned.
The Indian company aims to empower mid-market manufacturers to afford to use programmatic merchandising. marketers can enroll independently, set a budget and situation commercials in near real-time.
“This 12 months is an extraordinarily exploratory 12 months when it comes to programmatic solutions and now entrepreneurs have available managed provider choices and self-carrier platforms at their fingertips,” Gopinath said.
entrepreneurs can try out the platform and launch a marketing campaign with as little as $1,000, he said.
according to AdExchanger.com, the self-serve programmatic platform is designed for companies making less than $50 million yearly. marketers which have a $a hundred-per-day budget or spend about $10,00 to $15,000 a year are thought to be just right candidates for the platform.
this is the first big launch for the company because it started out focusing on the U.S. market in March, after it modified its title from Ozone Media to Adadyn.
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