Semrush on Wednesday said it would acquire Austin-based Kompyte, a technology company driven by artificial intelligence designed to simplify the tracking, compilation and analysis of competitor insights.

The company says it’s used by sales, marketing, product development and other executive teams.

By monitoring competitors’ online presence, the platform can deliver timely insights.

Semrush, an online visibility management software as a service platform used for keyword research and online ranking data, said the acquisition will expand its ability to help customers beyond their marketing departments, especially considering 88% of Kompyte’s total user base falls within sales organizations.

Customers can optimize their sales efforts and achieve higher win rates in competitive deals using tools like battle cards, which provide virtually real-time information about how their product or service compares with competitors.

Eugene Levin, chief strategy and corporate development officer at Semrush, believes clients can use Kompyte’s tools to monitor the best campaigns across their industry to find inspiration.

Product teams can monitor feature updates of their competitors and changes in pricing, and sales teams can use battle cards, a visual aid that compares one company’s product, service, features, or pricing to another’s. It aims to improve their win rate vs. other industry players.

Pere Codina, co-founder and CEO of Kompyte, along with his team, will join Semrush.

Kompyte has an annual recurring revenue (ARR) per customer of about $20,000, the company said.

The acquisition announcement was made one day after Semrush reported Q4 2021 financial results for the quarter ended December 31, 2021.

Semrush reported fourth quarter revenue of $53.7 million, up 47% year over year and full year 2021 revenue of $188 million, up more than 50% year over year. Net loss of $3.9 million for the fourth quarter and net loss of $3.3 million for the full year 2021

The ARR came in at $213 million as of December 31, 2021, up 48% year over year.

The company says it now offers a keyword intent filter that helps customers create more effective campaigns through better keyword targeting. Last eyear it also launched App Center in early 2021, and it is now home to fifteen apps, including ten third-party offerings.

Based on information as of today, February 28, 2022, Semrush for Q1 2022 issued the following financial guidance: Revenue is expected to be in a range of $55.8 million to $56.2 million, up 40% year over year.