sex Toy Maker Releases Interactive #BeyondTheWave film Trailer That should be Watched together

Dovetailing well with everybody’s present 50 hues of grey obsession, intercourse toy maker Lelo is out with a trailer for a movie of its own known as past the Wave featuring Casper Van Diem. Yea, that man from Starship Troopers.

in line with the movie’s description, past the Wave follows one man’s trip in a submit-apocalyptic world where women and men make a selection to are living aside, however an opportunity meeting sparks a ride that displays Van Diem the significance of understanding every other’s viewpoint.

though Lelo calls it a “mainstream” film, it’s now not clear how it’ll be disbursed when it’s released this summer. to respond to the plain query, the company says none of its merchandise will likely be featured within the movie, although it explains that the film’s identify was inspired by using the logo’s Ina Wave tool, launched in late 2014.

while it’s a love story, the company says its deeper purpose is to remind us preserve relationships alive in today’s an increasing number of individualistic and divided world. In different phrases, intercourse toys might be nice, however an actual human relationship remains to be vital.

For a better seem to be, here’s the movie’s common, non-interactive film trailer which has collected over one million views considering that release February 10:

To further promote the film, which is slated for release this summer, Lelo has unveiled an interactive trailer that need to be watched together. The interactive expertise, entitled PlayTogether, isn’t an app and doesn’t require a download. All that’s needed are two smartphones and a provided code that one individual shares with any other.

here’s the way it works. From the film’s site, click Play collectively:

Then, one should share the regular trailer to fb or Twitter (hello, this is marketing, after all) to achieve get entry to to the interactive trailer:

you might be then advised how to make the interactive experience commence with a chum:

here’s the way it plays out on the cellular tool’s browser. First, you both begin the experience or sign up for the one your partner already commenced:

for those who click “begin A ride,” you’re going to see the following monitor, which provides your friend the information wanted to access the interactive trailer:

The invited individual enters the code in his or her cellular browser:

And the bliss starts:

The expertise, in fact, is designed to help a couple relish the opposite’s viewpoint on things and to convey them nearer collectively. Of the hassle, Lelo Head of selling Steve Thomson said:

“Our purpose with beyond the Wave is to motivate couples to connect both with the story, and during the act of staring at, the movie itself.

That’s additionally the considering behind PlayTogether. It’s meant as a fun manner for folk to get a sneak top at the film. It brings couples closer collectively and encourages them no longer merely to sit in the same room but to have interaction with each and every other’s point-of-view and to spark a novel interplay.”

Lelo is promoting the film and the interactive trailer on Twitter and fb with outtakes and in the back of-the-scenes clips:

about the creator

Steve hall

Steve corridor is a marketing professional, writer, creator, neighborhood manager, photographer and all-round lover of promotion.