Shopify Marketing, which launched in 2018 to enable merchants to set up marketing campaigns across numerous ads platforms, has announced an integration with Microsoft Advertising, which powers search advertising on Bing, Yahoo and AOL and other network partner sites.

The partnership follows a list of marketing services available today in Shopify Marketing including such as carousel and dynamic advertisements on Facebook, Google Smart shopping campaigns and Story Ads on Snapchat.

Shopify is the first commerce platform to offer this integration with Microsoft Advertising. This new feature allows you to set up, optimize, and track the results of your campaigns alongside your store management dashboard in Shopify. You also have the flexibility to set a daily budget based on seasonality and your goals. 

Creating and managing ad campaigns directly within Shopify simplifies the marketing workflow and helps you save time to focus on your business. 

We’re excited to help our merchants easily navigate one of the biggest opportunities to grow their businesses: marketing. Stay tuned for more updates to Shopify Marketing.