Shoppable Instagram Feed Drives one hundred twenty% higher Conversions

by way of Stacy Goodman April 17, 2016 follow @StacyGoodrun

April 17, 2016

whether you’re looking for tips about learn how to change into your lounge into a jungle oasis or looking for decor to actively add to your own home, Domino has you covered. On Instagram, the brand—both a way of life writer and an e-commerce platform—has grown their neighborhood to more than 600k followers. The channel now serves as a jumping-off point from beautiful imagery to merchandise and content material.

To drive consumers from images to their website online by the use of a shoppable Instagram feed, Domino leverages Curalate. only about 10% of the logo’s Instagram posts are if truth be told dedicated to commerce, however the brought exposure on a crucial consumer touchpoint has resulted in a conversion rate that’s a hundred and twenty% higher than the brand’s cumulative reasonable throughout channels.

in the following Q&A, Shani Silver, Director of Digital content material at Domino, provides insight on how one can flip Instagram into a precious driver of discovery and revenue

1. What function does Instagram play for your digital content strategy?

probably the most best methods we can reinforce our content material is via Instagram. email newsletters are of course another major asset, but being one of these visual brand, Instagram is one of the best position for us to provide somewhat window into new content, prompting followers to return to domino.com or our app for the full story.

2. What’s been the important thing to growing your Instagram neighborhood?

constantly attractive images. quality images with wonderful fashion are why individuals love our Instagram.

three. How do you measure the affect of Instagram content material?

obviously we want people engaging with us by liking or commenting, however we additionally want to know the way a lot visitors each and every image is using back to our site.

4. How has the combination of Like2Buy changed your digital content technique?

We without a doubt maintain a watch out for possible Instagram-prepared photographs when styling photoshoots, and so on.

5. Describe your editorial mix. What has been most efficient in driving consciousness around your Like2Buy gallery?

I wish to care for a mixture of posts that ask followers for a bio link click on (see below), along with #regrams or different pictures which can be there in basic terms for visible enjoyment.