Shutterstock’s new music subscription offers affordable music licensing for content creators

Shutterstock has launched an unlimited music subscription plan for content creators and digital marketers, offering more than 11,000 tracks that can be included in web-based content, including YouTube videos, podcasts and conference presentations.

The subscription fee is $149 per month, and includes access to the Shutterstock Music library with music tracks searchable by genre, mood or popularity. The company says its music selection has been curated by professional musicians, with hundreds of tracks added every month.

Why we should care

This latest offering from Shutterstock gives digital marketers and content creators the ability to spice up their content — putting a professional shine on things like podcast intros, YouTube ads or conference and trade show presentations. At $149 per month, it’s a cost-effective feature for marketers lacking the budget and resources to invest in high-end music productions for various projects.

“Our new unlimited licensing option empowers creators to license music as their needs arise and frees them to focus on the creative vision rather worrying about budget,” said Shutterstock VP of Product Christopher Cosentino.

Shutterstock is also adding “shorts” and “loops” music offerings to all of their licensing plans, making available shortened versions of a song (shorts) or segments of a longer song that repeats indefinitely (loops).

More on the news

• The newly added shorts and loops come at no extra cost with all of Shutterstock plans. The shorts offer 15-second, 30-second and 60-second versions of songs.
• Shutterstock now boasts a community of more than one million contributors, with hundreds of thousands of images added every week.
• The image, video and now music licensing site has more than 280 million images and more than 16 million video clips available.

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.