Silicon Valley Goes gray: within the Booming Age Tech trade
From products that lend a hand manage finish-of-existence care to those that boost the social lifetime of seniors, tech for the elderly and their caregivers will be the following big market.
November 18, 2015
unless just lately, Silicon Valley did not pay much attention to outdated folks. Entrepreneurs of their twenties and thirties largely dreamt up solutions for people their own age.
however Stephen Johnston, of the Aging2.zero innovation network, says that’s beginning to exchange. As would-be startup founders are searching for novel markets, lots of of “age-tech” startups have emerged in the closing year or two. The team’s up to date 30-metropolis pitch adventure (30in30in30) attracted functions from 300 corporations. the issues on the mind of those innovators aren’t improving dating or takeout delivery; it is manage day by day drug regimens, cope with dementia, and create communities for the over-60 set.
Johnston co-based Aging2.zero three years ago. it’s considering the fact that equipped 170 meet-up situations, opened volunteer chapters in 30 international locations and signed up 30 corporations for its own accelerator application. In return for two% to three% of fairness stake, the startups can get right of entry to mentors, advice, and a panel of older customers that can provide remarks on ideas and merchandise. money has started to fly, too. the company Honor, which connects seniors, caregivers and their households, lately raised $20 million, the largest funding within the rising class thus far.
Johnston sees the age-tech market in seven classes, roughly following Maslow’s “hierarchy of desires.” at the bottom are fundamental wants of human survival: food, air, water. on the top are more emotional desires, like self-actualization and self-esteem. below, Johnson picks out a number of instance corporations from every division, many of which might be in Aging2.0’s application.
end of life
plenty of merchandise aim to help the aged when they’re most helpless: When they are within the later tiers of dementia, when they are prone to falling, and when their families are most concerned about them being on their very own. SingFit “makes it simple for everyone to turn out to be a tune therapist” (see video). WalkJoy is a wearable sensor that measures a person’s gait and alerts caregivers when any individual might be about to fall. active protecting is a personal airbag that inflates to stop someone breaking their hip. And Vynca information a person’s demise wishes, so families aren’t unsure when the time comes.
power care
at some point, says Johnston, all continual care—that’s, care of a situation that cannot be cured, most effective managed—can be faraway care. patients will manage their very own symptoms and triggers overseen via medical doctors who’ll take a look at in every now and then. He points for instance to Sword well being, a haptic instrument for monitoring publish-stroke rehabilitations. There are virtual truth assistants like experience.ly that may recognize speech and provide “empathetic, supportive” remarks. and full-blown robots like Jibo, a accomplice (potentially) for aged individuals who get lonely. Some VR assistants even try to examine whether or not sufferers is telling the reality, like when they are requested if they’ve taken their capsules or not.
lodging
The third category is housing. Johnston sees a major probability to make stronger the standard of assisted residing, making it more environment friendly and comfortable, and more like a hotel. (Aging2.0 is teamed up with generation Capital, which owns several long-time period care companies). Then there are different concepts, like Miami-based Room2Care, an Airbnb-type marketplace that lets people hire out spare rooms to seniors needing care. See its video here:
Mobility
last mobile is the one most necessary desires for seniors, says Johnston. Startups on this class embrace LiftHero, an Uber-like service for aged people and SPAN, a to hand, retractable tripod that lets seniors stand up independently after they’ve fallen down.
monetary safety
As people are living longer, and conventional retirement becomes more difficult to maintain, seniors will need alternative jobs and profits. Johnston says Airbnb and Uber provide useful cash to individuals who tend to have property but do not if truth be told wish to work-work. meanwhile, for late-existence, there may be real link, a debit card for seniors share with their families (with strong anti-fraud protections inbuilt).
Social engagement
Social exclusion has been strongly linked with greater rates of disease amongst seniors. Some researchers examine the risk components of loneliness to smoking loads. Johnston says video chat can probably help, as on this Barcelona experiment. Then there may be smaller-scale concepts like excellent fitness center within the U.ok.—a operating membership that helps out the elderly, mid-circuit, because it have been.
Self-success
eventually on Maslow’s list, there is self-actualization—which looks as if a troublesome thing for a section of know-how to ever achieve. Johnston includes in this class organizations like song and reminiscence, in new york, which helps Alzheimer’s sufferers, and quite a lot of to-come concepts including virtual reality and the web of issues. there isn’t a it is because bodily incapable seniors mustn’t have the ability to experience much more one day, he says.
Age-tech for whom?
As Johnston says, some of these ideas elevate “deep questions” about how we maintain old people—robot care particularly. Are these technologies designed to increase human contact or reduce it, to make care more humane, or simply more “efficient” and let humans off the hook for caring for the older generation? The monitoring capabilities of wearables and sensors for seniors can considered as both enabling and intrusive. Are they for the seniors, or the people monitoring the seniors?
Then there’s the difficulty that 25-12 months-olds can in finding it exhausting to take into account 80-12 months-olds, and that know-how occasionally has preceded its meant target audience. “The tendency is to apply some technological answer because it really works in some abstract use-case, however frequently it can be no longer favored through the older adult themselves,” he says.
Aging2.zero now runs consumer panels where entrepreneurs can get feedback on their concepts, as well as an elder mentor software. Johnston hopes the following technology of merchandise will likely be more in tune with seniors’ real wants, especially the necessity for self-resolution. “i feel it can be a solvable problem, however it’s now not one thing that you would be able to resolve within the lab or without working with older folks. We’re seeing extra engagement now where we are going to square the circle between the need for autonomy and want for keep an eye on,” he says.
[Top Photo: Yuji Sakai/Getty Images]
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