Similarity Between Video Production for Digital Marketing & Star Wars
Aabhas Vijay June 29, 2021 Content marketing is a powerful way to convey your messages eloquently and create a positive impact on your audience. When your content strategy focuses on videos, the message becomes even more receptive.
Videos have a better retention rate than any other form of content which helps in creating a brand image and hence making a loyal customer base. We all know that the more loyal customers you can get, the better sales you tend to make. Importantly these customers can vouch for your brand through word of mouth, a great way to earn more business with no cost implications, this is what videos can do to your content drive.
Star Wars, one of the biggest movie franchises in the world, has a lot of things in common with how you produce content, especially video. This connection is what we will be discussing in this article, citing ways you can borrow from the movie to better position your content marketing strategy.
Regardless of your industry, videos are an essential tool to establish a relationship of trust with those who have never come across your business or who already know your business. Videos will effectively connect you and your product to your consumers and help potential undecided customers through the purchase process.
But what does Star Wars, the biggest movie franchise, have to do with videos for Digital Marketing?
Released in November 1977, the first film in the saga, Star Wars: A New Hope, soon became a great worldwide phenomenon, aligning originality, visual wealth, and, above all, a great emotional connection with the viewer.
For the first time, a film has transcended movie theaters and has taken over popular culture, extending to other areas of entertainment, such as video games, toys, and magazines. The Star Wars video game is held in high esteem, judging from, over 10 million subscribers and about 3 billion in revenue.
More than being successful, Star Wars managed to consolidate itself as a great reference of the genre, and remained strong until today, while delivering a unique experience to its audience. Learning from the best to see what works for them, is your escape route from making a thousand mistakes along the line, and this is why we have put these lessons together to guide your trajectory.
Why is the video experience so important?
Films, series, and especially the videos we consume daily on the internet – can naturally awaken different senses in a short period.
This combination makes the video content easily assimilated, establishing an instant and assertive link with the viewer. So, if you make or want to start making videos for your business, remember to provide a good user experience for your audience using relevant content, targeted to bringing solutions and establishing a trust relationship with your brand.
Without content, it is hard to establish any connection with your prospects. It doesn’t matter if you have the best setting or the most modern equipment. First of all, you need to have something to say and how you say it is equally important!
Imagine watching a movie full of stunning scenery and special effects with a poor storyline. Visually, the beauty can be incredible, but what emotional connection does the story establish? Nobody wants to watch something that doesn’t invoke any senses, do they?
But how can I bring the Star Wars experience to my videos?
Star Wars teaches the importance of knowing one’s trade extensively and evolving with the time, this is the reason behind the long age of the Jedi master and his ability to survive every act of invasion on the chambers.
You also learn the importance of embracing the traits that make you stand out, capitalizing on them, and winning. How to overcome fear in life and your business is another lesson we can learn from star wars, while the never say die message is also essential to set you apart from competitors,
These lessons, along with other seasoned lessons from Star Wars, can massively scale up your business and content strategy, if you apply them, and here are some tips to help you elevate the formatting process of your videos and bring a new redefining experience to your audience.
1. Be a Jedi master in your segment
The Jedi master, being the grand Jedi is the oldest and wisest Jedi, having lived for 850years, and being the custodian of the chambers, there are lessons to learn from his wisdom and how to apply them to your videos.
First of all, always remember to: invest in original and quality content, just as the Jedi Master will always invest in wisdom. You have heard the adage that “Content is king”, stick to that.
Talk about your experiences, give valuable tips and solve the possible problems that your client may have. This establishes a more trust-oriented relationship.
Thus, you establish yourself as an authority on the subject, attract those who are interested in your business and captivate those who have the potential to use various modes of digital marketing to become a recurring customer.
What this does in the long run for your business, is massive, from increased sales to a rock-solid customer base with loyal customers to your brand. And once you have all this set-up, you can go to sleep as you rack in the sales on autopilot.
2. Use storytelling tools
The use of storytelling humanizes the relationship between brands and the public. So, tell your story, show your daily life or the trajectory of your product until it reaches the final consumer.
Create a feeling of the beginning, middle, and end in your videos so that your viewers can always experience a new journey. Storytelling will also create a mark of originality, as customers are open to the struggles behind the scenes, present them with your brand’s original struggle story and how you came out victorious.
Another benefit of storytelling is that it shows you are real. Customers want to know and read the behind the scene stories, they want to know just how you can perform the magic. Storytelling will do this for you, and when you do it right, your clients will stay with you.
3. This is simple, not science fiction
Maybe you don’t have any professional equipment? So you might think of all of this as a very distant galaxy without any set path to reach there? You can always start by using social media without any cost implications!
Instagram Stories, for example, is an excellent storytelling tool, when used effectively, can elevate your customer’s experience and bring you even closer to your business.
You don’t need to be an advanced graphics designer to craft your stories and give them that visual authority, Canva is a free tool with a large number of templates you can use to craft your Instagram stories.
What about Lives on Facebook? It can be used to cater to the questions your community might have or to advertise new products, it can also serve as a great ally.
What if you don’t have the proper equipment? Are you going to record with your cell phone? Yes, you can! If you can get your message across clearly and lucidly, you have achieved your goal already. There are a thousand free video recording tools you can use to record your great moments.
4. Create a good relationship
To maintain a healthy relationship with your audience, always be sincere and do not create false information, just to increase sales and make them feel good.
Remember that you want to establish a relationship of trust. So, run away from controversial titles with strong appeal, which can frustrate your viewers. A trust relationship with your audience is like a marriage, it hardly gets spoiled. So be original, be sincere, don’t drop anything you are not certain about. And they develop trust in you, they will always recommend you.
Negative surprises have the power to alienate a potential customer from your channel and cause the opposite effect in an attempt to establish yourself as an authority in the segment. Use positive surprises instead, win with your truth, this should always be the goal.
5. Contextualize
Do you know the classic text that appears before each movie in the Star Wars series?
It serves to place the viewer in the story in a quick way, advancing some information, yet without revealing the outcome of the story.
In a content video, you can apply the same feature in two ways, namely;
One, when recording, introduce yourself, make a summary of the subject that you will be dealing with, and move on to the content right away.
Two, at the time of posting, invest in a good title and description, attracting the attention of your viewer. This way you will kill it, and get your viewer glued to his or her screen. Ensure that the hype matches the content, this way you will not have frustrated viewers. Don’t raise their expectations, and leave them hanging.
6. Don’t be afraid to make mistakes
Mistakes do happen, and this is what makes life interesting, but you must not fear them, my young padawan. Have you seen the images on how Amazon was started in the 1990s in just a single room set or Mark coding from his room? It didn’t look great then, but you know the rest of the story. So, mistakes are part of the process, young Padawan. Adapt to it.
Videos are still new and constantly evolving tools for your audience. So take the time to find the best format that works for you and your audience.
Test, experiment, and keep an eye out for feedback. Ensure you get better with every turn, don’t stay static, always evolve and you will be at the top of the pyramid.
Is it too late to start?
It doesn’t matter the scope of your project or your segment. Increasingly, new niches are being created every day. Therefore, the space for video production grows every day.
The audiovisual language is making waves as a major trend in Digital Marketing. With very simple actions it is possible to achieve excellent results, with a complete experience that wows your customers.
You know what? The time is always right, to do the right thing. So you are always on time, just get started.
So don’t wait for later, now is the time to launch, and may the strength of the videos be with you.
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