SkyMall Catalogs are no more, company files For chapter

In-flight leisure isn’t what it was. more exactly, because of modifications in the ideas regarding digital units in the sky (in addition to the proliferation of in-flight web access), it’s a whole lot better in this day and age.

that’s just right for many of us—but for SkyMall, it has heralded the sad end of an era. the company in the back of the smartly-known in-flight catalog announced it was once submitting for Chapter eleven bankruptcy protection on Thursday—having seen its income plummet due to changing air passenger habits.

“With the elevated use of electronic gadgets on planes, fewer folks browsed the SkyMall in-flight catalog,” appearing chief government Scott Wiley said in court docket papers. as an alternative, in addition to watching friends on Netflix and tweeting, passengers go boring, leg-cramping hours on airplanes by way of on-line shopping on a limitless array of retail internet sites.

SkyMall had introduced in round $33.7 million income in 2013, however this shrank to only $15.eight million for the nine months ending September 28, 2014.

the company is now taking a look to dump its trade asset, which it listed as being value $1-10 million, whereas its liabilities range between $10 million and $50 million.

presently no buyer is lined up, but as soon as one emerges that’s desperately in need of some hundred-thousand novelty doormats, or a warehouse stuffed with squirrel-shaped penholders, we’re sure they’ll be snapped up.

In tribute to the fallen retailer in the sky, we’ve gathered some of our favourite SkyMall merchandise in the slideshow above.

[by the use of Wall side road Journal]