Snapchat will get 8 Billion Video Views A Day, just about Matching facebook

Snapchat CEO Evan Spiegel disclosed Monday that the messaging app’s users watch 8 billion videos a day, Re/code studies. This puts Snapchat’s count just at the back of that of fb, which stated it had reached 8 billion day-to-day video views throughout its quarterly cash call in November.

though fb has likely racked up further views up to now few months, Snapchat’s boom signifies it may possibly soon suit the social community. In early January, it was once revealed that Snapchat’s users already watched 7 billion movies day-to-day; the newest metric, which Spiegel offered at a tech conference hosted via Morgan Stanley, indicates that inside the last two months, Snapchat users started consuming a billion movies extra per day. considering final may just, Snapchat has quadrupled its day by day video views.

Snapchat’s video metrics are most impressive when compared in opposition to its user base. not like facebook, which has greater than 1 billion day-to-day users, Snapchat has just one hundred million day by day customers (though it’s price noting that this number has no longer been updated considering that last may).

Spiegel additionally shared just a few different tidbits on the convention: Snapchat users are, on reasonable, attractive with the app for 30 minutes on a daily basis, and greater than 50% of Snapchat’s new users are over 25 years previous.

In different news this week, facebook advert exec Sriram Krishnan—who announced ultimate week that he is leaving the company—shall be joining Snapchat’s increase and earnings crew, Re/code studies. though the specifics of Krishnan’s function are doubtful, Snapchat is in the technique of beefing up its merchandising industry because it seeks to capitalize on its speedy growth.

[by the use of Re/code]