Snapchat Pitches sponsored Lenses To Advertisers At mind-blowing charges

Snapchat simplest debuted its Lenses function ultimate month, however reputedly has excessive expectations for it: The messaging app is pitching advertisers on sponsoring Lenses for as a lot as $seven-hundred,000 a day, in keeping with a document from BuzzFeed.

internal documents exhibit that Snapchat is awaiting backed Lenses to garner eleven million views per day from Sunday through Thursday, with an expected 12 million views on Fridays and Saturdays and 16 million views on holidays. the charges Snapchat is asking advertisers to cough up are in a similar fashion hefty: $450,000 per day for Sunday to Thursday, $500,000 for Fridays and Saturdays, and $seven-hundred,000 for holidays.

Snapchat launched Lenses to present users the ability to accessorize their selfies with goofy pics, together with firework explosions and lightning bolts. Advertisers may use the filters as a ingenious technique to promote new products that would possibly appeal to a youthful target audience, a concept that has already been examined via Snapchat’s geofilters, which customers can use on their selfies depending on their vicinity. In June, McDonald’s teamed up with Snapchat to make sponsored geofilters, allowing users to ship snazzy Snaps with portraits of burgers and fries. And in August, a political advocacy team antagonistic to the Iran nuclear deal created a Snapchat filter that urged voters to “tell Senator Cardin: No to the unhealthy Iran deal!” The filter targeted Democratic senator Ben Cardin, who had not yet determined how he would vote on the deal.

[by way of BuzzFeed]