Snapchat’s ‘Instant Create’ fast-tracks ad creation

Snapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web visits, app installs or app visits), entering the business URL and choosing targeting filters. The tool will automatically pull images from the URL entered and size them appropriately, or advertisers can upload images manually.

“Instant Create includes a streamlined ad creation flow that leverages our most popular templates and simplified ad detail options, enabling you to publish engaging creative without additional design resources,” said Snapchat on its business blog.

Why we should care

For SMBs or marketers that lack the budgets and resources, Snapchat’s “Instant Create” offers an easy-to-use tool for creating a quick single-ad campaign with minimal design requirements. It also offers marketers who have yet to advertise on Snapchat a way to try out the platform without investing a lot of time or energy in building a comprehensive campaign with multiple ad sets.

During Snap’s most recent earnings report, the company’s Chief Business Officer Jeremi Gorman mentioned that the company had begun trying out the new ad tool.

“Just this month we started testing our new Instant Create onboarding flow, which generates ads for businesses in three simple steps from their existing assets, be it their app or their ecommerce storefront,” said Gorman, “We are removing friction from our self-serve tools with products like Instant Create that decrease the time and creative investment required for smaller, resource-constrained advertisers.”

More on the news

• The Instant Create ad tool currently only supports Snap Ads.
• It is available to all advertisers and can be accessed via Snapchat’s self-serve ad platform.
• Directions for building an ad using Instant Create can be found on Snapchat’s Campaign Guide.

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.