Snickers Asks individuals To Share Who they’re after they’re Hungry With $50,000 Meme Generator Contest

we all know, thanks to Snickers, you’re not you whilst you’re hungry. that point used to be most just lately driven residence once we saw a very upset Marcia Brady turn out to be Danny Trejo in a super Bowl advert. Now, the brand is turning the whole thing on its head with a who are You while you’re Hungry contest.

The marketing campaign encourages Snickers enthusiasts to share who they become when they are hungry.

To kick issues off, the emblem has launched the Snickers Meme Generator. On that website online, visitors can choose a meme (Goth, Princess, Medusa, Witch, Emo, and so on.), upload a photo (or choose from facebook) and share their created hunger meme on facebook, Tumblr or Twitter the use of the hashtag #EatASnickers.

right here’s my awful try:

The entry period runs via April 17. A panel of judges will choose 10 finalists (these with reputedly a long way more creativity than I), and folks can be asked to vote for their favorites between may 11 and July 15, as smartly.

There will probably be a grand prize of $50,000 with the opportunity of being featured on the YouTube homepage. First runner-up gets $20,000, 2nd runner-up will get $15,000, third runner-up gets $10,000 and fourth runner-up gets $5,000.

Of the competition, Snickers model Director Allison Miazga-Bedrick stated:

“consumers and media have shown quite a lot of love for our ‘You’re now not You whilst you’re Hungry’ marketing campaign as a result of it’s a theme that everybody can relate to. We’re excited to peer all of the hungry alter-egos our lovers provide you with, and which one the united states will vote as their favourite!”

Snickers is promoting the contest on Twitter and fb:

https://twitter.com/SNICKERS/standing/569549744717959169

Some opinions expressed in this article could also be those of a guest author and now not necessarily advertising Land. workforce authors are listed right here.

concerning the author

Steve hall

Steve corridor is a marketing skilled, writer, creator, group manager, photographer and all-round lover of merchandising.

(Some images used beneath license from Shutterstock.com.)