Snickers Rolls Out New “starvation Bars” Packaging With hunger Emergency Hotline Video
The Mars candy model takes a web page from Coca-Cola through offering 21 completely different packaging alternatives associated to it can be “you’re not You if you find yourself Hungry,” campaign, with every wrapper representing a special “symptom” of starvation.
Snickers has unveiled the newest generation of its “You’re now not You whilst you’re Hungry,” campaign, and this time it’s situated around what people are, relatively than themselves, after they get peckish.
Goofball, Drama Mama, Princess, Curmudgeon, Cranky, Irritable and at a loss for words are amongst 21 completely different labels in order to quickly commence showing on the sweet bar packaging, like the Coke cans and bottles that now endure individuals’s names or an identical monikers.
The packaging may even motivate individuals to share images of their bars socially the usage of the hashtag #EatASnickers and can level them to a previously-unveiled meme generator — SnickersMeme.com — where consumers can create images related to their explicit kind of hunger symptom and share them with pals socially on facebook, Tumblr and Twitter.
together with its agency of document, BBDO big apple, the Mars brand created a humorous YouTube video wherein a name heart employee responds to starvation emergency calls which have are available at 1-844-hunger-BAR. right here’s the video and audio of what you hear while you name into that number:
As quickly because the telephone is picked up, a recording says, “Welcome to 1-844-hunger-BAR,” and that you could hear the remainder of the audio below.
the brand says it’s going to be rolling out additional campaign elements because the month goes on, together with print merchandising and a promoting the use of augmented reality mobile app Blippar, which lets folks take smartphone footage of objects in the real world and supplements them with related digital content material. Snickers says shoppers will be able to use the platform to create customized starvation Bars and different model-associated content and share them with chums.
“We’re at all times searching for new easy methods to have interaction our enthusiasts, who recognize and love our campaign,” stated Allison Miazga-Bedrick, director of the Snickers model. “We imagine the new bars will encourage people to now not most effective quick identify their very own signs and satisfy their starvation, but give them a brand new, enjoyable approach to call-out friends and family on who they change into after they’re hungry, too.”
although a Snickers consultant didn’t reply once we asked about paid media bought to advertise the effort, the logo is leveraging its social channels to let its existing fans comprehend in regards to the new packaging. It modified its fb and Twitter quilt picture to align with the marketing campaign and has encouraged individuals to call their starvation signs as comments to its posts.
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(Some pictures used beneath license from Shutterstock.com.)
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