Snow top’s latest Print Is Catalog Meets Kimonos

jap out of doors tools firm Snow top’s garb tends toward the understated: simple, structured shapes married to muted colours. but each and every year they throw a poppy sample into the mix, and this yr’s “Camp box Print” design is in all probability the most effective yet, bringing collectively a self-referential idea with craftsmen who usually make prints for kimonos.

“Snow top’s heritage is deeply rooted around the thought of participating with local craftsmen to make blissful camping tools,” Lisa Yamai, Snow top apparel designer, writes. The reveal-printers Yamai labored with for the Camp field print are very native, based totally in Niigata prefecture, as is Snow peak. “We took a container trip to the workshop to see how they labored. The workshop we labored with is one that regularly makes prints for Yuzen kimonos, meaning the employees are very expert. We had been blown away via their accuracy, attention to detail, and pursuit of perfection.”

After getting back from the website online visit, Yamai worked along with her friend Toyoki Adachi to brainstorm ideas for the print itself, touchdown on a design that recalls mid-century outdoor promotion with a post-up to date twist: many current products that Snow peak sells, like a lightweight, packable camp chair, are integrated into the design. it is catalog as composition, which manages to sneak prior gauche, supply a wink at twee, and settle in as a without problems lovely contrast to Snow peak’s different, more present items.

The Camp box print is available as a jacket, vest, or shirt from Snow top’s 2015 Fall/winter collection—priced, like a number of Snow height gear, at some degree you can think twice prior to getting it dirty open air.