Social Media lessons From the sector’s strongest ladies

Richard Sunley

may just 31, 2015

This week Forbes printed their annual listing of the most highly effective women on the earth with globally prominent figures like Germany’s Chancellor Angela Merkel and Federal Reserve Chief Janet Yellen that includes high on the listing. At Talkwalker, we’ve prior to now appeared at the online presence of the tycoons at the top of the Forbes Billionaires listing and compared probably the most powerful ladies to probably the most powerful males, however this time we notion we’d do one thing relatively different. On prime of the usage of social listening to evaluate the net presence of the arena’s most powerful women, we additionally examined their social media job to see how these global movers and shakers use social to spread their messages to thousands and thousands of individuals all over the world.

All records are from the closing 30 days and over 2 million online posts have been monitored across a wide variety of on-line media channels together with social networks, on-line news, blogs, and forums.

First, let’s take a look at the overall numbers earlier than diving into what can be realized from the social activity of those girls.

Hillary Clinton: probably the most mentioned online AND essentially the most Social

listed below are the ten most powerful women in the world ranked through collection of on-line mentions:

1. Hilary Clinton: 1m+
2. Michelle Obama: 396k
3. Dilma Rousseff: 272k
4. Angela Merkel: 185k
5. Sheryl Sandberg: 80.9k
6. Janet Yellen: sixty three.9k
7. Melinda Gates: 26.2k
8. Christine Lagarde: 19.5k
9. Mary Barra: 7.9k
10. Susan Wojcicki: three.8k

The stand out determine right here is that of Hillary Clinton who has over double the mentions of her closest competitor over the last 30 days.

Tweeting at the prime

Eight of the ten strongest girls are additionally on Twitter with the most energetic tweeters being Hillary Clinton (257 tweets and retweets), Dilma Rousseff (197 tweets and retweets), Michelle Obama (196 tweets and retweets) and Melinda Gates (fifty three tweets and retweets). the other 4 – Sheryl Sandberg, Christine Lagarde, Mary Barra, and Susan Wojcicki – tweeted/retweeted less than 15 instances over the direction of the last month.

The 5 money owed that had the largest quantity of target audience process (mentions, retweets, and replies) had been:

1. Hilary Clinton: 420k
2. Michelle Obama: 219k
3. Dilma Rousseff: 103k
4. Melinda Gates: 18.6k
5. Sheryl Sandberg: 6.7k
   

here again, Clinton is the clear chief and we can see that virtually half of Clinton’s on-line mentions are coming from job round her Twitter feed.

It’s clear that at least with regards to the use of Twitter, Hilary Clinton stands out from the crowd although Michelle Obama’s level of activity can also be spectacular. the following section will look at how probably the most active tweeters – Hillary Clinton, Michelle Obama, Dilma Rousseff, Melinda Gates – use Twitter and see if there are any social media classes to be learned for each those in similar positions of energy and for the general public.

Signed And Delivered

Of probably the most shared tweets posted via the ladies listed, Hillary Clinton dominates however more specifically it’s a certain form of tweet from Clinton that gets probably the most consideration:

while there are a few components of these tweets which are highly effective, one facet that really appears to push up the engagement price is personalization. with the aid of signing the tweet, it’s clear to see that Clinton herself has written the tweet and if truth be told four of the five most shared tweets by means of Hillary Clinton during the last month include her signature. With the general public more and more savvy to the fact that many social accounts are not run by means of the supposed account holders themselves, signing tweets gives an additional layer of legitimacy to these posts.

Selfie Time

okay, so the photo doesn’t necessarily should be a selfie, however through together with pictures of herself in posts, engagement rates increased for the first girl in particular. The picture above and a video of Michelle Obama during her train routine producing essentially the most engagement of all her tweets this month. of course, if your husband happens to the President of the U.S., there’s no harm in together with him within the image too.

Be bold…

There is also an intuition to shy away from bold statements as a public determine, particularly given the propensity for Twitter trolls to deliver abuse, but if delivered well, daring statements can have a big effect. Dilma Rousseff, the current President of Brazil, has masses to lose but doesn’t shy faraway from using Twitter to existing her opinions and with the aid of doing so she gives folks the chance to accept or reject her views in public. courage is most often a valued trait and being brave enough to tweet your opinion is one approach to express it.

however Be humorous too

Humor is always an effective way to get individuals’s consideration but when you find yourself a public figure, slightly of light-heartedness can go a protracted method to humanizing people that can appear bigger than life. placing on a crimson nose isn’t precisely innovative, but when you are most likely probably the most influential couple in the trade world, it helps to deliver you somewhat nearer to your audience.

via the usage of social channels effectively, probably the most powerful ladies on the planet have been ready to let the general public find out about their opinions on key concerns and spotlight the reasons they care about. in fact, this can infrequently lead to negativity, however normally, the positives appear to outweigh the negatives, as evidenced through the truth that the vast majority of world’s strongest girls do in reality have Twitter feeds.

So for any public figures sitting on the fence, most likely the example of these highly effective ladies can persuade you to now not be afraid and be social.

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