Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

admin
Pinned July 3, 2022

<> Embed

@  Email

Report

Uploaded by user
Spotify buys an AI startup that turns text into ‘realistic’ speech
<> Embed @  Email Report

Spotify buys an AI startup that turns text into ‘realistic’ speech

Spotify buys podcast tech companies Chartable and Podsights

It’s the kill or acquire playbook all over again.

Amrita Khalid
A. Khalid
 
Spotify buys an AI startup that turns text into 'realistic' speech | DeviceDaily.com
Dado Ruvic / reuters

Spotify announced today that it is acquiring two major podcast ad tech firms, Chartable and Podsights, in a move to expand its offerings to advertisers. Both companies offer popular tools that help brands and agencies better understand the effectiveness of their podcast ads.

In a blog post announcing the acquisitions, Spotify laid out how both companies will expand its ad platform. With Podsights, advertisers will be able to see more detailed data on who clicked on an ad and what actions they took after the fact (i.e. if they purchased the actual product). “As part of Spotify, Podsights will be able to utilize Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world,” wrote Spotify in its post.

Chartable’s two promotional tools — SmartLinks and SmartPromos — will now be available to podcasters on Spotify. SmartPromos allows podcasters to see which ads are resulting in the most downloads and essentially measure the success of their ad campaigns. SmartLinks, according to Chartable’s website, are “shareable, trackable URLs that automatically route listeners to their podcasts”. The tool allows podcasters to track both clicks and downloads.

Spotify has invested heavily in expanding its podcast offerings over the past couple of years; both by locking high-profile creators into exclusivity deals and offering podcast advertisers more bang for their buck with more detailed analytics. The Chartable acquisition in particular will build on Megaphone’s offerings; another ad tech acquisition Spotify made in 2020.

These two acquisitions are likely to sweeten the pot for both advertisers and professional podcasters looking to join Spotify. If you’ve felt that podcast ads have become more numerous over the past couple of years or so, you’re not imagining things: Spotify has expanded its ad setup with in-app ads and pre-recorded ad slots that are tailored to your listening habits. This latest deal seems positioned to make the platform a more attractive option for brands and advertisers, and to entice podcasters without a network or salespeople of their own into Spotify’s walled garden.

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics   

(26)