Spotify Is Now A Video App, Too

Spotify is making a brand new play for your mobile attention. beginning these days, smartphone users of the tune streaming service will have a new type of content material to eat: Video. specifically, Spotify’s cellular app now deals brief clips from recognizable manufacturers like NBC, Comedy vital, and the BBC.

The replace comes eight months after Spotify first introduced its intention to add video content—alongside podcasts and a new working-focused song feature. The videos, mostly short-form clips from well-recognized presentations, are rolling out to Android customers today. The feature will arrive on iOS in “another week or so,” a Spotify spokesperson tells quick company. the corporate hasn’t announced plans to bring videos to the laptop.

Spotify’s new videos, in an effort to be buried below the “Browse” tab within the service’s cell app for now, are reasonably akin to the video content material discovered within the “discover” tab on Snapchat. whereas completely different in their presentation and breadth (Snapchat has invested closely in video, including unique presentations), the motivation for each options is obvious: Video commercials is usually a beneficial new revenue stream.

For Spotify, the a hit launch of video might additionally exchange the way individuals engage with the app. at the moment, they mostly hear, incessantly with the app minimized. Video makes Spotify something you take a look at more, a detail to be able to most definitely wind up in a gross sales pitch deck as Spotify tries to woo advertisers. As of now, the videos are available to each paying subscribers and customers of the free version of Spotify.