Starbucks Is Shuttering La Boulange shops
La Boulange pastries will nonetheless be to be had at Starbucks, but all standalone retail places are closing.
June 17, 2015
Starbucks is closing all 23 of its standalone La Boulange bakeries just three years after bringing the brand into its fold. that is unhealthy news for carb-loving consumers, in addition to for Starbucks, which was once experimenting with the bakeries as a diffusion past its staple of coffee and snacks.
In a commentary, Starbucks mentioned that the La Boulange retailers “aren’t sustainable for the company’s long-time period boom,” and that current workers can be given incentives to remain at their jobs until the stores shut. Starbucks will allegedly help get them new jobs on the company’s different areas. La Boulange pastries will, on the other hand, continue to be available at Starbucks areas.
La Boulange is a slightly new addition to the Starbucks fold: The retail massive bought La Boulange’s corporate father or mother, Bay Bread LLC, in 2012 for $a hundred million. Pascal Rigo, La Boulange’s French-born founder, joined Starbucks as senior vice chairman of food as a part of the acquisition. consistent with Starbucks, Rigo is leaving the corporate as smartly.
quick firm spoke with Rigo back in November 2013 about his work remodeling Starbucks’s pastry choice. Rigo’s baked goods had been slow to roll out in Starbucks stores, which may provide an explanation for why Starbucks is now refocusing its efforts:
“One motive you haven’t heard an enormous advertising push about how Starbucks has ditched its previous food in desire of the new is because it’s nonetheless rolling out the brand new menu. Rigo’s baked items are presently on hand in beneath half of of Starbucks’s North america retailers, some three,600 of them. the rest must see Rigo’s goodies with the aid of summer season of next 12 months…”
earlier this week, we revealed a deep dive into Starbucks’s controversial Race together initiative.
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