State of Social Media Q3 2015: fb Has 1.5 Billion individuals

November 5, 2015

We’ve frequently stated that facebook is the largest nation on this planet. in this day and age, facebook is its personal planet, for all intents and functions.

Let’s dig into their results some extra.

target market boom

As talked about above: 1.fifty five billion folks use facebook month-to-month, and facebook growth has leveled to about 3.5% quarter over quarter:

fb is at some extent now where, as a way to grow its user base, it’s having to supply web get admission to to new users as a part of internet.org, including 15 million voters of Planet Earth to the internet.

Of that, virtually 90% – 9 out of 10 folks – use facebook at least partly on a cellular device every month, as shown via the orange bars under:

within the conference call, COO Sheryl Sandberg remarked that 1 out of every 5 minutes spent on smartphones in america was once spent on facebook and 25% of all media time in the us was spent on cellular devices.

actually, of those who use a cell software to get admission to facebook, nearly half of use most effective a cell tool to get admission to facebook, as proven by means of the crimson bars under:

For half of of facebook’s users, your cellular marketing strategy is synonymous together with your facebook technique.

earnings

In what is changing into an unsurprising story, facebook also grew its revenue considerably; below, every area showed Q3 earnings growth from promoting:

Above, what’s fascinating is the very robust boom in the united states and Canada, continuing a development from the earlier quarter. the one region that weakened was once the european.

looking ahead: What Does This mean

facebook, superior than ever, will not be most effective the unquestioned chief in social networks, to a few individuals, it’s all the web. CEO Mark Zuckerberg reiterated that VR would be the agency’s center of attention in 2016 with the launch of its Oculus VR headset and know-how in Q1; Samsung’s VR expertise will combine with Oculus by using the 2015 holiday season. Concurrent with this know-how unlock, facebook continues to make vital investments in video integration in its information feed.

have you ever tried capturing and loading 360 stage video on facebook yet? for those who haven’t, you’ve only received just a few months left to find a vendor or advance the capability yourself if you wish to be a first-mover within the know-how on facebook.

COO Sheryl Sandberg emphasized the significance of video commercials on facebook, from measuring them with brand carry and conversion raise applied sciences to integrating video advertisements with tv and other media systems. have you deployed video ads on fb using its native advert interface, energy Editor, or Atlas and Liverail? If now not, now’s a great time to try.

Video of every kind is proving to be the next than average barrier to entry on your fellow entrepreneurs. in finding the right way to leverage the creation and distribution of video in paid, earned, and owned fb channels to maximize your possible for fulfillment.

Who will be the first marketers to check out Oculus VR immersive commercials? Who would be the first entrepreneurs to take a look at the newly speculated Oculus Social network? Are you prepared for this level of know-how? prepare. The clock is ticking.