SunTrust bank publicizes Its Debut appearance As tremendous Bowl Advertiser
the emblem’s first-ever nationwide super Bowl ad will center of attention on “lighting how to monetary well-Being.”
First-time tremendous Bowl advertiser SunTrust bank announced as of late it is going to be airing a national 30-second spot scheduled to run throughout the two-minute warning within the fourth quarter of the big recreation.
“We’re investing in this ad since the super Bowl is a singular and proven forum to launch a national conversation,” said SunTrust Chairman and CEO William Rogers, Jr. in a information liberate saying the campaign, “We want to be the spark that motivates folks to take action, and give them instruments and get admission to to information to maneuver nearer to financial self belief.”
Created by way of the brand new York-primarily based company, StrawberryFrog, the the campaign will focal point on “lighting fixtures the right way to monetary well-Being.”
“We imagine that financial stress is a big social issue, person who deserves national attention,” says Rogers.
SunTrust CMO Susan Somersille Johnson says her company’s super Bowl 50 advert is a shift from industry as usual.
“It’s about elevating consciousness that monetary stress is a significant issue and it’s time to do one thing about it,” says Johnson.
SunTrust shared the above image, which is a screenshot from its super Bowl advert. A consultant for the brand validated the bank might be releasing teaser advertisements prior to its respectable spot airs, with dates to be decided.
(Some photography used underneath license from Shutterstock.com.)
advertising Land – web advertising information, strategies & guidelines
(21)
