super Bowl Social Buzz: #AvosInSpace earning Most Mentions so far On Twitter

Brandwatch says the pre-sport social media buzz is all about avocados, with 50 percent more hashtag mentions than the next closest tremendous Bowl advertiser.

Matt McGee on February 3, 2016

Twitter users love avocados. Or, at least they love the tremendous Bowl business and teaser video that Avocados From Mexico has already released. The hashtag that accompanies the advert marketing campaign, #AvosInSpace, is far outpacing all of its opponents when it comes to buzz on Twitter.

in step with the social media monitoring firm Brandwatch, #AvosInSpace has been mentioned more than 33,000 times for the reason that industrial’s debut. That’s about 50 percent extra mentions than the 2nd-situation hashtag, #Pokemon20, with greater than 22,000 mentions.

prior this week, we sent Brandwatch a listing of twenty-two hashtags that tremendous Bowl advertisers have pre-announced, all taken from our ongoing super Bowl 50 business/advertiser tracker. Brandwatch ran the hashtags through its monitoring tool to chart how continuously each and every one has been talked about on Twitter.

(click for larger version)

After #AvosInSpace and #Pokemon20, just one other hashtag — #RocketMortgage from Quicken Loans — has earned more than 10,000 mentions. The fourth and fifth most-tweeted hashtags up to now are #DefyLabels (Mini) and #OLEDisHere (LG).

now not simplest is #AvosInSpace getting probably the most buzz, but it’s additionally sure buzz. Brandwatch tracked the mentions for positive or poor sentiments, and the avocado hashtag is very nearly all positive to this point. different super Bowl advertiser hashtags scoring almost completely certain are #AddPizzazz (Kia), #EveryDropCounts (Colgate) and #GameDayStains (Persil ProClean).

(click for better version)

On the flip side, #BudLightParty is drawing the most negative sentiment among the 22 hashtags we sent to Brandwatch, and Mountain Dew’s #PuppyMonkeyBaby isn’t far in the back of.

The Brandwatch knowledge is backed up by Salesforce’s giant sport Tracker, a public-dealing with device that displays social task knowledge surrounding the super Bowl and its advertisers. according to that instrument, Avocados From Mexico is the most mentioned advertiser so far and the #AvosInSpace hashtag is one of the biggest displaying in the phrase cloud of most mentioned advert-associated hashtags.

in regards to the creator

Matt McGee

Matt McGee is the Editor-In-Chief of Search Engine Land. His news occupation contains time spent in tv, radio, and print journalism. After leaving conventional media within the mid-Nineteen Nineties, he began growing and advertising internet sites and persisted to provide consulting services and products for greater than 15 years. His search engine marketing and social media clients ranged from mother-and-pop small companies to one of the top 5 on-line retailers. Matt is a longtime speaker at advertising occasions around the U.S., including keynote and panelist roles. He can also be found on Twitter at @MattMcGee and/or on Google Plus. which you can learn Matt’s disclosures on his private weblog. that you may reach Matt via e mail the usage of our Contact web page.