Survey: Amazon Is First Place To Search For Specific Brands
Survey: Amazon Is First Place To Search For Specific Brands
by Rob Williams , January 23, 2020
Amazon is the first place that U.S. internet users visit to search for a specific brand, but they tend to use Google when the brand isn’t known, according to a survey by brand protection firm BrandVerity.
The findings suggest different media strategies for Google and Amazon, which in the …
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