T-cell’s New strategy: upgrade Your telephone three times A 12 months

T-cellular is trying something new: an early improve plan that lets users exchange of their smartphones for a newer version as much as thrice a 12 months. The initiative, known as jump! On Demand, leases out telephones moderately than selling them, and is geared toward tech junkies itching to upgrade their telephones extra steadily than they already do.

“the beauty of this software is the choice is all of the purchaser’s,” Mike Katz, senior vp at T-cell, told quick firm. “They actually can do it whenever they want, and they may be able to do it as much as three times a yr.” T-cell’s new plan follows the launch of a an identical leasing edition at sprint remaining yr. A full list of eligible smartphones is available at T-cell’s site.

clients are locked into an 18-month leasing contract for bounce! On Demand, although they have got the option of buying the telephone at the finish of that period of time. T-cellular is selling the launch with an offer for an iPhone 6 at a charge of $15 a month. The mobile firm’s previous leap! upgrade program, which launched in 2013, will continue to be on hand to consumers.

fast company recently profiled T-mobile CEO John Legere for a story in our July/August print issue.