Native advertising and “content discovery” platform Taboola this morning released comScore data indicating impressive growth and is using it as an opportunity to project an even more impressive one: $1 billion in revenue.

As part of a release of comScore data indicating a 17% expansion in its worldwide desktop reach — ranking it third behind Google and Microsoft — Taboola said it is projecting “over $1 billion in revenue in 2018.”

Taboola, is a privately held company, and declined to disclose what its 2017 revenues were for comparison, but it claimed revenues about one-third that size — $335.6 million — as recently as 2015.

The company attributed the growth to several factors, including:

by Joe Mandese  @mp_joemandese, March 7, 2018

As part of this morning’s announcement, the company disclosed that the self-service platform “grew to a run rate of nearly $100 million just a year after launch.”