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Tag: Advertisers
Technology Highlights - Daily Updates on Technology & Devices
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Brand Safety Institute debuts to offer new certification programs for digital advertisers
Advertisers
Brand
Certification
Debuts
Digital
Institute
Offer
Programs
Safety
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Google allows advertisers to buy ads.txt authorized-only inventory
ads.txt
Advertisers
Allows
authorizedonly
Google
Inventory
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Reddit gives advertisers the option to include call-to-action buttons in ads
Advertisers
buttons
CalltoAction
gives
Include
Option
Reddit
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Facebook’s automated systems to monitor political advertisers are blocking the wrong ads
Advertisers
Automated
Blocking
Facebook’s
Monitor
Political
Systems
Wrong
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Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers
Advertisers
Both
Channel
Entertainment
Remains
Rolls
Times
Traditional
Viable
Viewers
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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
Advertisers
AdWords
Creative
Elements
Measure
Soon.
Test
Tools
Video
YouTube
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Google announces new features for retail advertisers
Advanced
Advertisers
Announces
Features
Google
retail
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Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
Advertisers
Could
Google
Increase
Miss
Privacy
Settings
Show
Target’s
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Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018
2018
Advertisers
Businesses
Could
Facebook
fears
Google
Impact
List
Report
Their
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Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Advertisers
Global
InStream
Markets
Opens
SelfServe
tool.
Twitter
Video
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Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
Adds
Advertisers
Ecommerce
Element
Icon
Instagram’s
Shopping
Stories
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Simplaex Unveils AI-Powered Rivr To Help Advertisers Reach Audience
Advertisers
audience
Help
Reach
Unveils
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FEC Urged To Allow Political Advertisers To Use Icons For Disclaimers
Advertisers
Allow
Icons
Political
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Bing Ads rolls out In-Market Audiences to all US advertisers
Advertisers
Audiences
Bing
inMarket
Rolls
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Parallel tracking offers a page-speed improvement for AdWords advertisers
Advertisers
AdWords
Improvement
Offers
parallel
Tracking
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WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
“A
Actions
Advertisers
Better
Demands
Ecosystem
Marketing
promote
Take
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It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands
Advertisers
Analytica
Brands
Business
Cambridge
Crisis
Facebook
inconsequential
It's
Proves
Usual
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Snapchat’s much-hated redesign scared advertisers and “disrupted” behavior
Advertisers
Behavior
Disrupted
muchhated
Redesign
Scared
Snapchat's
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Facebook opens Authorization tab in Page settings for advertisers running political ads
Advertisers
Authorization
Facebook
Opens
Page
Political
Running
Settings
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Pinterest reports 50% gain YoY in SMB advertisers
Advertisers
gain
Pinterest
Reports
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Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
Advertisers
After
Cautiously
Data
Facebook
It's
Optimistic
Pulling
Reaction
Says
targeting
ThirdParty
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Facebook will limit data advertisers can use to target ads
Advertisers
Data
Facebook
Limit
Target
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onto
Facebook Advertisement
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Pinterest Shopping Ads now out of testing, available to hundreds of advertisers
Advertisers
Available
Hundreds
Pinterest
Shopping
Testing
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onto
Pinterest
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Facebook unveils Trip Consideration for travel advertisers
Advertisers
Consideration
Facebook
Travel
Trip
Unveils
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onto
Facebook Tools
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Pixability guarantees YouTube brand safety for advertisers
Advertisers
Brand
Guarantees
Pixability
Safety
YouTube
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onto
YouTube
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