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Tag: AppNexus

Technology Highlights - Daily Updates on Technology & Devices

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AT&T buys ad exchange AppNexus
AT&T buys ad exchange AppNexus

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AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders Say
AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders Say

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AppNexus gives up MRC accreditations
AppNexus gives up MRC accreditations

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AppNexus Classifies ‘Fake News,’ ‘Viral Content’ As Vectors For Ad Fraud
AppNexus Classifies ‘Fake News,’ ‘Viral Content’ As Vectors For Ad Fraud

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onto Ad Fraud
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AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP

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onto Marketing Platforms
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Zeta follows Boomtrain acquisition with AppNexus integration
Zeta follows Boomtrain acquisition with AppNexus integration

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onto Marketing Platforms
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Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
Taykey integrates its Trend Advertising product with TradeDesk and AppNexus

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onto Mobile Apps
SEMrush
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Google And AppNexus Say They’re Not Involved With Adblock Plus’ Plans To Sell Ads
Google And AppNexus Say They’re Not Involved With Adblock Plus’ Plans To Sell Ads

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onto Ad Blockers
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AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus
AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus

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Taboola teams with AppNexus to sell native placements programmatically
Taboola teams with AppNexus to sell native placements programmatically

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