Data-driven attribution: Getting started with Google Analytics 4
Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Google Ads Brings YouTube Into Attribution Reporting
Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Concerns Arise Over Attribution Reverting To Last-Click Model As Google Eliminates Cookie Tracking
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
MoPub gives publishers impression-level revenue data, links with attribution platforms
The Next Big Source Of Ad Fraud: Attribution
Could machine learning solve attribution challenges?
Singular can now track ROI across channels, with deterministic attribution
Kochava launches deterministic attribution for mobile web
Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge
Catalina adds first attribution tracking service
What is attribution modeling?
Amazon adopts MRC viewability standard for conversion attribution
Claritas buys Barometric, marrying user segmentation with attribution
PureCars launches an attribution platform just for car dealerships
LinkedIn To Improve Attribution With Google Campaign Manager Integration
Facebook Attribution now available to all advertisers