Tag: Attribution

Technology Highlights - Daily Updates on Technology & Devices

Data-driven attribution: Getting started with Google Analytics 4
Data-driven attribution: Getting started with Google Analytics 4

Repin Comment
Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Google Makes Data-Driven Attribution Default Model In Privacy Landscape

Repin Comment
Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally

Repin Comment
Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform

Repin Comment
Google Ads Brings YouTube Into Attribution Reporting
Google Ads Brings YouTube Into Attribution Reporting

Repin Comment
Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Facebook attribution change on hold, Instagram gets more shoppable, turns 10

Repin Comment
Concerns Arise Over Attribution Reverting To Last-Click Model As Google Eliminates Cookie Tracking
Concerns Arise Over Attribution Reverting To Last-Click Model As Google Eliminates Cookie Tracking

Repin Comment
SEMrush
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.

Repin Comment
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits

Repin Comment
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

Repin Comment
Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution

Repin Comment
MoPub gives publishers impression-level revenue data, links with attribution platforms
MoPub gives publishers impression-level revenue data, links with attribution platforms

Repin Comment
The Next Big Source Of Ad Fraud: Attribution
The Next Big Source Of Ad Fraud: Attribution

Repin Comment
Could machine learning solve attribution challenges?
Could machine learning solve attribution challenges?

Repin Comment
Singular can now track ROI across channels, with deterministic attribution
Singular can now track ROI across channels, with deterministic attribution

Repin Comment
Kochava launches deterministic attribution for mobile web
Kochava launches deterministic attribution for mobile web

Repin Comment
Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities

Repin Comment
Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge
Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge

Repin Comment
Catalina adds first attribution tracking service
Catalina adds first attribution tracking service

Repin Comment
What is attribution modeling?
What is attribution modeling?

Repin Comment
Amazon adopts MRC viewability standard for conversion attribution
Amazon adopts MRC viewability standard for conversion attribution

Repin Comment
Claritas buys Barometric, marrying user segmentation with attribution
Claritas buys Barometric, marrying user segmentation with attribution

Repin Comment
PureCars launches an attribution platform just for car dealerships
PureCars launches an attribution platform just for car dealerships

Repin Comment
LinkedIn To Improve Attribution With Google Campaign Manager Integration
LinkedIn To Improve Attribution With Google Campaign Manager Integration

Repin Comment
Facebook Attribution now available to all advertisers
Facebook Attribution now available to all advertisers

Repin Comment

Top