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Tag: Attribution
Technology Highlights - Daily Updates on Technology & Devices
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Data-driven attribution: Getting started with Google Analytics 4
Analytics
Attribution
DataDriven
Getting
Google
Started
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Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Attribution
DataDriven
default
Google
Landscape
Makes
Model
Privacy
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Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Attribution
COVID
Ease
Google
Improve
Locally
Lockdown’s
Offers
Performance
Ways
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Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Attribution
audience
Design
Identity
Launches
Platform
Resolution
SelfServe
Semcasting
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Google Ads Brings YouTube Into Attribution Reporting
Attribution
Brings
Google
Into
Reporting
YouTube
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Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Attribution
Change
Facebook
Gets
Hold
Instagram
More
Shoppable
Shorts
Social
Turns
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Concerns Arise Over Attribution Reverting To Last-Click Model As Google Eliminates Cookie Tracking
Arise
Attribution
Concerns
Cookie
Eliminates
Google
LastClick
Model
Over
Reverting
Tracking
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HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
Adds
Attribution
Enterprise
HubSpot
Learning
Machine
Offering
Reporting
Tests
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NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Attribution
Introduces
Multitouch
NinthDecimal
Offline
Store
Visits
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LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
Acquisition
Attribution
Capabilities
Drawbridge
Improve
LinkedIn
Looks
targeting
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Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Advertisers
Apple
Attribution
Data
Give
More
Plans
Private
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MoPub gives publishers impression-level revenue data, links with attribution platforms
Attribution
Data
gives
impressionlevel
Links
MoPub
Platforms
Publishers
Revenue
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The Next Big Source Of Ad Fraud: Attribution
Attribution
Fraud
Next
Source
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Could machine learning solve attribution challenges?
Attribution
Challenges
Could
Learning
Machine
solve
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Singular can now track ROI across channels, with deterministic attribution
Across
Attribution
Channels
deterministic
Singular
track
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Kochava launches deterministic attribution for mobile web
Attribution
deterministic
Kochava
Launches
Mobile
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Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
Along
Attribution
Capabilities
Here
Install
More
options
party
Reddit
Tracking
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Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge
angst
Aren't
Attribution
Brands
Edge
Email
Getting
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Catalina adds first attribution tracking service
Adds
Attribution
Catalina
First
Service
Tracking
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What is attribution modeling?
Attribution
Modeling
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Amazon adopts MRC viewability standard for conversion attribution
adopts
Amazon
Attribution
Conversion
Standard
Viewability
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Claritas buys Barometric, marrying user segmentation with attribution
Attribution
Barometric
Buys
Claritas
Marrying
Segmentation
User
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PureCars launches an attribution platform just for car dealerships
Attribution
Dealerships
Just
Launches
Platform
PureCars
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LinkedIn To Improve Attribution With Google Campaign Manager Integration
Attribution
Campaign
Google
Improve
Integration
LinkedIn
Manager
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Facebook Attribution now available to all advertisers
Advertisers
Attribution
Available
Facebook
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