Tag: audience

Technology Highlights - Daily Updates on Technology & Devices

Dun & Bradstreet launches in-market audience targeting for B2B marketers
Dun & Bradstreet launches in-market audience targeting for B2B marketers

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IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions
IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

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Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content
Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content

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Facebook will let users hide ads targeted via Custom Audience lists
Facebook will let users hide ads targeted via Custom Audience lists

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Spotify podcast ads can now track impressions, reach and audience data
Spotify podcast ads can now track impressions, reach and audience data

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Facebook’s Automatic Placements: Take the Guesswork Out of Finding Your Audience
Facebook’s Automatic Placements: Take the Guesswork Out of Finding Your Audience

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Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration

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LinkedIn To Give Marketers Audience Insights Before Campaigns Run
LinkedIn To Give Marketers Audience Insights Before Campaigns Run

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LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts
LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts

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Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports

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SurveyMonkey Audience expands offering, helping marketers gather deeper insights
SurveyMonkey Audience expands offering, helping marketers gather deeper insights

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LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners
LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

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New Nielsen service offers podcast audience insights for advertising
New Nielsen service offers podcast audience insights for advertising

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Facebook gives game developers new ad options within Audience Network
Facebook gives game developers new ad options within Audience Network

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Invoking Emotional Advertising to Engage Your Audience
Invoking Emotional Advertising to Engage Your Audience

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Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue
Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue

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How National Public Radio reinvented itself for an on-demand audience
How National Public Radio reinvented itself for an on-demand audience

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Pinning Down Pinterest’s Audience
Pinning Down Pinterest’s Audience

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

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Facebook will show users the agencies, partners involved in Custom Audience targeting
Facebook will show users the agencies, partners involved in Custom Audience targeting

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Parse.ly’s Currents Platform Lets Publishers See Audience Demands For Topics
Parse.ly’s Currents Platform Lets Publishers See Audience Demands For Topics

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3 Easy Steps to Find Your Audience on Quora Ads
3 Easy Steps to Find Your Audience on Quora Ads

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Ubisoft sanitizes ‘Rainbow Six: Siege’ to expand its audience
Ubisoft sanitizes ‘Rainbow Six: Siege’ to expand its audience

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Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

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Facebook opens Audience Network SDK beta program for developers, publishers
Facebook opens Audience Network SDK beta program for developers, publishers

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