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Tag: audience
Technology Highlights - Daily Updates on Technology & Devices
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Instagram Stories daily audience hits 250M, adds live Story replays
$250M
Adds
audience
Daily
Hits
Instagram
Live
Replays
Stories
Story
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Instagram Tools
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Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
2017
audience
Chief
Conversation
McDonald
Measurement
Scott
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Consumer Experience
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The connected audience: Content and creative needs for each stage of the customer journey
audience
Connected
content
Creative
Customer
Each
Journey
Needs
Stage
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Twitter adds 3rd-party measurement for viewability & audience verification
3rdParty
Adds
audience
Measurement
Twitter
Verification
Viewability
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Twitter Tools
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Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
audience
Behavior
Changing
Keep
Measurement
Struggles
Viewing
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Metrics and Standards
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Build America Mutual Finds Ad Data Identifying Niche Audience
America
audience
Build
Data
Finds
Identifying
Mutual
Niche
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Advertisement Industry
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Roku Guarantees Audience Targeting For TV Advertisers
Advertisers
audience
Guarantees
Roku
targeting
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Marketing Platforms
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$6
The Right Tune: Marketing Startup Music Audience Exchange Raises $6M
audience
Exchange
Marketing
Music
Raises
Right
Startup
Tune
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Fund Raising Trends
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Nielsen Q4 Improves, Total Audience Business Grows
audience
Business
Grows
Improves
Nielsen
Total
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Hitwise now updates its audience tracking hourly
audience
Hitwise
Hourly
Tracking
Updates
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Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs
Assembled
audience
DMPs
Dynamically
From
Includes
Segments
Serving
Sizmek’s
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The Audience Economy And Its Impact On Healthcare Media Strategies
audience
Economy
Healthcare
Impact
Media
Strategies
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Acxiom launches Audience Cloud for unified generation of audience segments and targeting
Acxiom
audience
Cloud
Generation
Launches
Segments
targeting
Unified
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Three Ways To Find Your Audience As A New Brand
audience
Brand
Find
Three
Ways
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Branding
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5 Speaking Habits You Need To Adjust Depending On The Size Of Your Audience
Adjust
audience
Depending
Habits
Need
Size
Speaking
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Speaking Skills
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Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns
Advertisers
audience
Facebook
Fueled
Higher
Network
Returns
Spends
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Revenue
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Twitter’s debate live stream viewership exceeds NFL audience — again
Again
audience
Debate
Exceeds
Live
Stream
Twitter’s
Viewership
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Twitter Streaming
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Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
300millionlarge
audience
Daily
ignored
Instagram
OneThird
Rest
Stories
Viewed
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PushSpring, ComScore Partner To Enhance Mobile Audience Segments
audience
ComScore
Enhance
Mobile
Partner
PushSpring
Segments
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VisualDNA Launches Personality-Based Audience Targeting
audience
Launches
PersonalityBased
targeting
VisualDNA
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LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment
audience
Break
Conversion
Down
LinkedIn’s
Purchases
Segment
SignUps
Tracking
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LinkedIn Utilization
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Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Adobe
audience
Enhanced
Equifax
targeting
Teams
Unit
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admin
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The Daily Beast Goes For Feed-Based Speed, Tunes Into Audience Behavior
audience
Beast
Behavior
Daily
FeedBased
Goes
Into
Speed
Tunes
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Marketing
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Oracle launches “largest B2B audience data marketplace”
audience
Data
Largest
Launches
Marketplace
Oracle
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B2B Marketing
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Facebook plans to close LiveRail ad exchange to focus on Audience Network
audience
Close
Exchange
Facebook
Focus
LiveRail
Network
Plans
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Facebook
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