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Tag: Bidding
Technology Highlights - Daily Updates on Technology & Devices
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Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Automated
Bidding
DataDriven
Develops
Google
Measure
Simulation
Tool
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Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Adjust
Advertisers
Allow
Bidding
Conversion
Google
Smart
values
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Microsoft Ads Adds Target Impression Share Bidding Option
Adds
Bidding
Impression
Microsoft
Option
Share
Target
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UK Information Commissioner’s Office Resumes Investigation On Real-Time Bidding
Bidding
Commissioner's
Information
Investigation
Office
RealTime
Resumes
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Pinterest Launches Commerce Tools With Automated Bidding
Automated
Bidding
Commerce
Launches
Pinterest
Tools
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OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Bidding
Group
Launches
OAAA
RealTime
Sets
Standards
Working
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Facebook Audience Network Moving To Bidding Only In 2021
2021
audience
Bidding
Facebook
Moving
Network
Only
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With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding
Bidding
Budgets
Custom
Google
Magnify
microscope
Some
Under
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Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Announcements
Automated
Bidding
Creatives
From
Google
Makes
Personalized
Series
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Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding
Adds
Bidding
Extends
Features
goalbased
Minutes
Snapchat
Video
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Democrats, Republicans Battle Over Competitive Search Bidding
battle
Bidding
Competitive
Democrats
Over
Republicans
Search
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UK regulator says real-time bidding violates GDPR
Bidding
GDPR
RealTime
Regulator
Says
Violates
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Google App campaigns to get YouTube inventory, tROAS bidding
Bidding
Campaigns
Google
Inventory
tROAS
YouTube
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Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
Bidding
Cost
Design
Facebook
gives
Launches
Manager
Refresh
Strategy
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Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Bidding
Exec
Launches
Local
Search
Veteran
WeatherBased
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An Hourly Bidding Algorithm Launches For Amazon Advertising
Advertising
Algorithm
Amazon
Bidding
Hourly
Launches
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Teikametrics adds hourly bidding optimization for Amazon advertising
Adds
Advertising
Amazon
Bidding
Hourly
Optimization
Teikametrics
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Adobe Advertising Cloud Search Adds Support For Google Target CPA, ROAS Bidding
Adds
Adobe
Advertising
Bidding
Cloud
Google
ROAS
Search
Support
Target
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Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
adjustments
Amazon
Bidding
Dynamic
enables
Products
Sponsored
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New Conversion-Based Bidding For Google Display
Bidding
ConversionBased
Display
Google
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Merkle launches bidding platform tailored for Amazon sponsored brand ads
Amazon
Bidding
Brand
Launches
Merkle
Platform
Sponsored
Tailored
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Google adds pay for conversions bidding in Display campaigns
Adds
Bidding
Campaigns
conversions
Display
Google
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Advertisers can now use CPM bidding to buy Quora ads
Advertisers
Bidding
Quora
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Facebook Audience Network opens inventory to in-app header bidding
audience
Bidding
Facebook
Header
InApp
Inventory
Network
Opens
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Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%
'Exchange
Bidding
boosts
Discloses
Google
Publisher
Results
Yield
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