Hi-Chew’s new mascot, Chewbie, is a puffy, lovable lesson in branding
What Harris and Trump’s branding choices reveal about the 2024 election
Inside the tradition-bucking branding of the Paris 2024 Olympics
Adidas starts some beef and Apple tries to make up for its very bad ad: This week in branding news
Impactful branding is crucial to NGO success
How Dry January became a branding event for Big Alcohol
Adobe AI is coming for your branding
Clear is trying to turn our summer of travel hell into a branding opportunity
Virgin Hyperloop appears to have dropped its Virgin branding
What will AI do to branding?
USB branding could become a little easier to understand
See Mailchimp’s clever new branding
You might hate Facebook’s new name, but branding experts (mostly) love it. Here’s why
‘This was a life and death branding assignment’: On advertising for the COVID-19 age
Gimme BIMI: How To Use The New Branding And Security Tool
Marketers Ready For Automation In Branding
Did Target steal this Black creator’s branding?
Black History Month branding was good. Now companies need to do it for the whole year
Can branding help save classical music?
A personal branding expert shares what it takes to build a successful reputation
With GameStop, Robinhood broke the biggest rule of branding
General Motors’ new logo is the biggest branding fail of 2021 (so far)
What the world’s sappiest holiday ads reveal about branding in 2021
What if banks seemed accessible instead of terrifying? That’s the goal behind this new branding
A brief history of opposition branding, a tradition as American as apple pie