Media Buyers Are Upping Digital Video’s 2021 Budget Share, But Also Linear’s
Selling a House? Use These Paint Colors to Attract Buyers
How e-books can provide actionable value to B2B buyers
Last-minute gift buyers: Add these 4 COVID-era shopping terms to your vocabulary
M&A Myths: 20 Buyers Are Better Than 2
B2B buyers consume an average of 13 content pieces before deciding on a vendor
How to Turn Your Buyers Into Brand Believers
Redfin tells home buyers no agent, no problem
Redfin wants home buyers to ditch their real-estate agents
New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
‘Fallout 76’ Power Armor Edition buyers will get their canvas bags
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
Facebook redirects would-be opioid buyers to crisis helpline
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Amazon is refunding Prime phone buyers who paid to remove ads
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Forrester report offers some tips for buyers of business tech
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
The three TVs that made our buyer’s guide
Toll Brothers launches kitchen VR app for luxury home buyers
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers