TapClicks buys Raven Tools
Optimizely buys Experiment Engine for its optimization tools
Revcontent buys content rec engine Rover
Airbnb Buys Tilt, Signaling Its Growing Interest In Group Travel
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
Facebook opens itself to measurement audit, gives brands more control over video ad buys
Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’
Dun & Bradstreet buys Avention so its data can become real-time triggers
Amy Schumer Buys Back Her Father’s Farm After Losing ‘Everything Else’ to Bankruptcy
Fitbit buys Pebble as wearables consolidation continues
Return Path buys email deliverability specialist Email Copilot
IBM buys Fluid’s Expert Personal Shopper for Watson
Qualcomm buys NXP to bolster its IoT future
Verizon buys a video startup for its tech, kills the service
Samsung Buys AI Assistant Made By Two Former Siri Co-founders
Salesforce buys DMP Krux
Marriott Buys Starwood, Becoming the Biggest Hotel Chain in the World
Google buys API management firm Apigee
ScribbleLive buys SEO platform Linkdex
Intel Buys Nervana Systems, Expands Artificial Intelligence
Pinterest adds impression-based buys to its ad auction
Taboola buys video advertising firm ConvertMedia
Leadpages buys SMB marketing automation platform Drip