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Tag: CMOs
Technology Highlights - Daily Updates on Technology & Devices
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CreativeX Raises $25M, As More CMOs Use Creative Data To Optimize Campaigns
$25M
Campaigns
CMOs
Creative
CreativeX
Data
More
Optimize
Raises
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Tinuiti Wants CMOs To ‘Rethink’ Advertising And Marketing, Launches First Ad Campaign
'Rethink'
Advertising
Campaign
CMOs
First
Launches
Marketing
Tinuiti
Wants
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CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Budgets
CMOs
Constrained
Digital
investments
Most
Popular
Resources
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5 ways CMOs should start thinking like chief digital officers
Chief
CMOs
Digital
Like
Officers
should
Start
Thinking
Ways
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Déjà vu! CMOs are bringing back always-on marketing
AlwaysOn
back
Bringing
CMOs
Deja
Marketing
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Google Builds Brands, 93% Of CMOs Say It’s An Increasingly Difficult Task
Brands
Builds
CMOs
Difficult
Google
Increasingly
It's
Task
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How Top CMOs Leverage MBOs to Drive Accountability and Performance
Accountability
CMOs
Drive
Leverage
MBOs
Performance
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4 Reasons CMOs Are Top Candidates for CEO Succession
candidates
CMOs
Reasons
Succession
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In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
CMOs
Doesn't
Many
Measure
Measurement
Nielsen
Still
Study
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From Overwhelmed to Thriving: How CMOs Can Harness the Power of MarTech
CMOs
From
Harness
MarTech
Overwhelmed
Power
Thriving
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Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
CMOs
Companies
Finds
Forbes
Influential
lead
Most
Ranks
Technology
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Reports
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A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Around
Barnes
Builds
CMOs
College
Marketing
Millennial
Needs
Noble
View
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Millennials
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The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
2017
CMOs
List
Marketing
MarTech
Most
Name
Technology
they
Want
Wish
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A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
Central
CMOs
Consumer
Experience
MarTech
PepsiCo
Shaping
View
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Consumer Experience
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A CMO’s View: How WP Engine’s content marketing works across the customer journey
Across
CMOs
content
Customer
Engines
Journey
Marketing
View
Works
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WordPress
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A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers
Acquisitions
Branding
CMOs
During
mergers
Siegel+Gale’s
Strategy
View
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Mergers and Acquisitions
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A CMO’s View: Conservation International’s influencer marketing gives nature a familiar voice
'voice'.
CMOs
Conservation
Familiar
gives
Influencer
International’s
Marketing
Nature
View
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Marketing Guide
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A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket”
CMOs
Itself
Just
More
Rebrands
Show
StubHub
Than
Ticket
View
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Marketing Platforms
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A CMO’s View: How SunTrust Bank is maximizing its Super Bowl 50 campaign
Bank
Bowl
Campaign
CMOs
Maximizing
SunTrust
Super
View
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Super Bowl
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A CMO’s View: luxurious brand marketing is about Authenticity, Says XOJET CMO
About
Authenticity
Brand
CMOs
Luxury
Marketing
Says
View
XOJET
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Branding
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A CMO’s View: DHL’s focal point On Its purchaser Drives the emblem’s advertising and marketing technique
Brands
CMOs
Customer
DHL’s
Drives
Focus
Marketing
Strategy
View
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Strategy
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A CMO’s View: Xerox CMO Shares technique at the back of Re-Branding one of the World’s top brands
Behind
Brands
CMOs
Rebranding
shares
Strategy
View
World’s
Xerox
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Branding
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A CMO’s View: How the arena Surf League Is building Its brand One App download At A Time
‘World
Brand
Building
CMOs
Download
League
Surf
Time
View
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Mobile Apps
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A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Video & More
Biggest
Brands
CMOs
From
Insights
Marketers
Mobile
More
Share
Video
View
World’s
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Education
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A CMO’s View: How Wix.com’s #ItsThatEasy super Bowl campaign Makes Multichannel advertising look…straightforward
#ItsThatEasy
Bowl
Campaign
CMOs
Look…Easy
Makes
Marketing
Multichannel
Super
View
Wix.com’s
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Millennials
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