This Sin City landmark may get its first-ever union
White House to expand its influencer engagement efforts with its first-ever Creator Economy Conference
Hawaii, in ‘groundbreaking’ move, settles first-ever youth-led climate change lawsuit
Psychedelic drug MDMA could be ‘a new avenue of treatment’ as FDA begins its first-ever review
Inside Nike’s seven-year design process for the Nike Jam, its first-ever breaking shoe
Meta announces its first-ever dividend, sending the stock soaring
Kawasaki’s first-ever Super Bowl ad is a glorious ode to the mullet
Apple’s new Vision Pro ad feels like a sequel to iPhone’s first-ever commercial
The first-ever party-based RPG is getting a serious facelift
Meet Nate Fick, the State Department’s first-ever ambassador for cyberspace
The first-ever UK space flight fails to reach orbit
The first-ever Xbox transparency report reveals a surge in bot bans
Chris Rock’s upcoming comedy special will be Netflix’s first-ever livestream
See Morgan Stanley’s first-ever fashion collab—a banker bag from designer Rebecca Minkoff
US Treasury issues first-ever sanctions against a cryptocurrency mixer
Glossier enlists Olivia Rodrigo for its first-ever celebrity partnership
Astronauts complete China’s first-ever tandem spacewalk
‘NASA Tide’ will be the first-ever laundry detergent for astronauts
Ikea hires its first-ever global chief creative officer
In this brutal winter, escape mentally with the cult brand Arc’teryx’s first-ever surf film
Amazon opens its first-ever Fresh grocery store in Los Angeles
Teen clothing brand AE is throwing the first-ever virtual prom, and you’re invited
Why Facebook put the focus on you for its first-ever Super Bowl ad
Apple just bought the first-ever batch of carbon-free aluminum
I went to BuzzFeed’s first-ever live event. Here were the highs—and many, many lows