IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV
Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’
IAB’s first publication on blockchain in advertising paints an optimistic picture
IAB’s Rothenberg Details Direct Brand Economy Business Model
At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
IAB’s first report on VR/AR surveys the terrain for marketers
At IAB’s advert Ops conference, ad blockading & Header Bidding Rule
New study Backs Up IAB’s 70 percent Viewability Threshold recommendation