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Tag: LiveRamp
Technology Highlights - Daily Updates on Technology & Devices
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LiveRamp Integrates Qonsent Tech So Consumers Clearly Understand Data Policy Agreements
agreements
Clearly
Consumers
Data
Integrates
LiveRamp
Policy
Qonsent
Tech
Understand
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LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Adobe
Announces
Brand
Identity
LiveRamp
Partnership
Reveals
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Why Microsoft VP Of Search David Pann May Have Jumped To LiveRamp
David
Jumped
LiveRamp
Microsoft
Pann
Search
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Anneka Gupta Steps Down As President Of LiveRamp For a New Tech Leadership Role
Anneka
Down
Gupta
Leadership
LiveRamp
President
Role
Steps
Tech
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OpenWeb Integrates With LiveRamp To Focus On Conversations
Conversations
Focus
Integrates
LiveRamp
OpenWeb
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LiveRamp rolls out ‘Privacy Manager’ compliance tool ahead of CCPA deadline
Ahead
CCPA
Compliance
Deadline
LiveRamp
Manager
Privacy
Rolls
tool.
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Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration
Chicago
Facebook
Goes
Integration
LiveRamp
Movie
Quora’s
Reddit
Shorts
Social
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LiveRamp makes its IdentityLink available for RTB
Available
IdentityLink
LiveRamp
Makes
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LiveRamp gives advertisers a way to target users across all of their CTV interactions
Across
Advertisers
gives
Interactions
LiveRamp
Target
Their
Users
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Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
Acxiom
Division
Interpublic
LiveRamp
Marketing
Readies
Sells
Solutions
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LiveRamp brings its search targeting to Bing Ads
Bing
Brings
LiveRamp
Search
targeting
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LiveRamp Partnership Brings People-Based Marketing To Bing
Bing
Brings
LiveRamp
Marketing
Partnership
PeopleBased
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LiveRamp adds outside quality scoring to its third-party data marketplace
Adds
Data
LiveRamp
Marketplace
Outside
Quality
Scoring
ThirdParty
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LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
Brings
Buys
LiveRamp
Marketing
Measurement
Media
PeopleBased
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onto
Marketing Platforms
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iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
Against
Digital
Impressions
iSpot.tv
LiveRamp
Measure
Segments
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Mergers and Acquisitions
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LiveRamp moves into B2B data with purchase of Pacific Data Partners
Data
Into
LiveRamp
moves
Pacific
Partners
Purchase
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LiveRamp Acquires Pacific Data Partners, Strengthens B2B Data Practice
Acquires
Data
LiveRamp
Pacific
Partners
Practice
Strengthens
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LiveRamp launches IdentityLink for Publishers
IdentityLink
Launches
LiveRamp
Publishers
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Marketing Platforms
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LiveRamp adds people-based search targeting to IdentityLink
Adds
IdentityLink
LiveRamp
PeopleBased
Search
targeting
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Marketing Platforms
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LiveRamp Adds People-Based Search Targeting For Google Customer Match
Adds
Customer
Google
LiveRamp
Match
PeopleBased
Search
targeting
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Marketing Platforms
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Weather Company’s data now available to any advertiser through LiveRamp
Advertiser
Available
Companys
Data
LiveRamp
Through
Weather
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Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Allows
Customer
Data
Identified
LiveRamp
Optik
targeting
Through
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Advertisement Industry
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LiveRamp adds third-party data to its cross-channel identity service
Adds
Crosschannel
Data
Identity
LiveRamp
Service
ThirdParty
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Marketing Platforms
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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Adds
Data
FirstParty
LiveRamp
OutOfHome
Partnership
targeting
Through
Vistar
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Marketing Platforms
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DialogTech and LiveRamp join to make calls a display optimization tool
Calls
DialogTech
Display
Join
LiveRamp
Optimization
tool.
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Joint Ventures
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