Best Artificial Intelligence Performance Measurement Solution in 2023
ANA: Cross Media Measurement Enters ‘Build Phase,’ Operational Next Year
Server-side measurement: What is it really good for?
Nielsen Strikes ‘Four Screen’ Measurement Deal With Roku
Google Simplifies Measurement Tag
MRC, IAB To Release Draft Of New Guidelines Overhauling In-Game Ad Measurement
Roku expands measurement program to boost streaming advertiser experience
DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
IAB Study Shows Marketers Facing ‘Blackout,’ Cookieless Ad Measurement Misunderstood
Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Duplicate Profiles Make Facebook’s User Measurement Unreliable
IBM Watson, Reelgood Offer NBCU New Measurement Proposals
Fox Adds National TV Measurement With Comscore
3 Tips to Deal With Facebook’s Aggregated Event Measurement
Ad-To-Store Measurement Platform Launches For Amazon
OAAA Releases ‘Industry-Wide’ Media Mobile Measurement Standard For Digital OOH Media
TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement
iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement
Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Kantar Becomes Only Measurement Partner In TikTok’s Newly Launched Marketing Program
YouTube’s Measurement Program Takes On New Partners
Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Top Measurement, Optimization Firms, According To Forrester
Facebook rolls out ad reporting updates for cross-account, custom metric measurement