The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
ANA announces new measurement division to enable industry standards, accountability
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
Survata Appoints Former Boost Media CEO To President, Ad Measurement
Agencies, brands see big potential for OTT, cross-device measurement in 2019
Truth in Measurement launches to create standards for sharing ad measurement data
2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First
3 things sales leaders should know about ABM measurement
IAB Tech Lab rolls out podcast measurement compliance certification program
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
YouTube rolls out more ad extensions, incremental lift measurement
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
Lucid Creates Data Quality Measurement Model
Facebook updates video ad metrics & adds Moat as measurement partner
98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google Changes Click Measurement In AdWords
Google announces third-party measurement expansions with MRC, Nielsen, comScore
LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
IAB releases its newest Podcast Measurement Guidelines
Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
YouTube location extensions & in-store visits measurement come out of beta